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Innovation Direct, Inc.

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Innovation Direct™ Tabbed as Official Marketing Representative for Busy Body Invention

South Miami, FL, October 20, 2014 --( An innovative new product that effectively addresses the needs of a certain segment of the medically needy population, the Busy Body, has been developed by John O. Shell of North Chesterfield, Virginia. The invention's unique design insures that patients suffering from conditions such as dementia and Alzheimer’s disease are kept productive and engaged.

The Busy Body helps to prevent cases of patients wandering off and becoming lost. The product can help medical centers and care facilities reduce staffing costs by keeping patients busy and reducing the amount of personnel and frequency required for monitoring. Additionally, the Busy Body assists in boosting self-esteem and self-worth in patients. Furthermore, it provides priceless peace of mind to loved ones and caregivers of those suffering from mental conditions involving confusion and disorientation. Moreover, the Busy Body will be competitively priced and made from durable materials, adding to its appeal.

Mr. Shell now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the medical accessories industry are currently being targeted as candidates to eventually commercialize the Busy Body on a worldwide basis.

In June 2014, Mr. Shell contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Busy Body to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Busy Body and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 4285

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