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Pic2Go Race Photo-Tagging and Free Social Sharing Boost Volkswagen Sponsorship at 2014 Bucharest Marathon

Volkswagen has sponsored Pic2Go race photo-tagging and sponsored social sharing solution at 2014 International Bucharest Marathon - generating 750K impressions for athletes' branded sports pictures posted to Facebook

Tel Aviv, Israel, October 22, 2014 --( The seventh edition of Bucharest International Marathon took place October 5th. More than 8000 participants, from 50 countries participated in the marathon, half marathon, relay and popular races.

For the first time this year - Volkswagen has sponsored Pic2Go solution at the event, offering thousands of runners to get their free race day photos automatically tagged and instantly posted to Facebook.

Pic2Go patent pending technology uses special 2D barcodes on race bibs to automatic race bib numbers recognition and race photo tagging. Race photos will then be instantly posted to the social media profiles of all runners registering to the Pic2Go application.

8 marathon photographers took a total of over 18,000 photos during the race.

1800 athletes have registered to the Pic2Go application and had their Volkswagen-branded pictures posted to their Facebook profile during the race.

The activity generated over 750 thousands Facebook impressions with friends and family enjoying watching athletes' branded sports pictures posted to Facebook in real time.

For more info on Pic2Go sponsored race photography solution visit -
Contact Information
Eitan Hefetz

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