Indianapolis, IN, October 25, 2014 --(PR.com
)-- For home and business owners seeking foundation contractors in Indianapolis to repair and stabilize concrete foundations, it should soon be much easier to locate the right company for the job. United Dynamics, Inc., which serves the greater Indianapolis area, has partnered with the online marketing specialists at Prospect Genius to launch a new Web site and associated marketing campaign. The goal is to more effectively reach those consumers who prefer to browse the Web to learn about businesses in their area.
In today’s digital climate, consumers are accustomed to shopping online for all sorts of products and services. These Web-savvy home- and business owners may turn to the Internet for information about foundation contractors in their area, as well. That’s why it’s so important for a company like United Dynamics, Inc. to have a visible and accessible Web presence. Being prominent online in its industry and its area can help a small business remain competitive and reach new prospective customers.
In addition to launching the company’s new Web site, Prospect Genius is implementing an array of online advertising services on United Dynamics, Inc.’s behalf. Chief among these is a process known as search engine optimization, or SEO. By adding commonly searched words and phrases such as “foundation repair” and “basement waterproofing” into United Dynamics, Inc.’s Web site, Prospect Genius can help the site display closer to the top of relevant results pages on search engines like Google and Bing. Studies have shown that sites in the top two or three search engine results get the most traffic following the search.
“By helping United Dynamics, Inc. stand out online, we’re giving the company access to prospective customers it might not reach through another medium,” explains Matt Gallo, a senior Web marketing strategist with Prospect Genius. “The more ways United Dynamics, Inc. has to reach people in the Indianapolis area, the better chance the business has of solving the region’s foundation problems.”
United Dynamics, Inc. is a licensed and insured foundation repair contractor serving the greater Indianapolis area. The company has been in business since 1989 and holds affiliations with the Better Business Bureau, the Basement Health Association, and the Building Industry Association of Greater Louisville.