ASAlaser at MEDICA 2014: Internationalization, Innovation and Growth

Meeting international distributors, building new partnerships and presenting the entire range of products: these are the main goals of the company on the eve of its 31st participation at the German fair (Düsseldorf, 12-15, November 2014). The exhibition will also be the occasion to give visibility to the new corporate image.

Vicenza, Italy, October 26, 2014 --( Becoming even more international in order to grow up. This is the key to understanding the participation of ASAlaser at MEDICA (Düsseldorf, 12-15 November). The company, for the 31st year, chooses the German International Fair of Medical Technology Tec and Hospital as an opportunity to meet international distributors, to make new contacts with partners from other continents and to present the full range of its devices, exhibited at the completely design-renovated stand (11A19); at Medica will also be presented the new ASA’s corporate image. Two are the goals of the new campaign: overcoming the distance between the company and its interlocutors, by creating a common thread that chooses "well-being" as guideline, and a better expression of its thirty-year-long mission. "Being alongside of doctors and patients, providing them with scientifically-validated therapeutic solutions, as result of deep research and experience gained in the field, is part of our DNA," says Roberto Marchesini, ASAlaser Managing Director,- "The new campaign wants to express this global vision thanks to an image that can summarize our evolution."

In a single group-shot that represents the world around the company, ASA gives voice to its mission and to its philosophy: respect for customers, patient's health, enhancement of skills and culture of change.

All in the name of innovation and research that they’ve been pursuing with tenacity since 1983. "If becoming the global benchmark in knowledge, production and development of therapeutic solutions based on laser sources and magnetic fields has been our goal since the creation of the company," - says Lucio Zaghetto, ASAlaser CEO - "the well-being of the patient is our priority. "We are ASAlaser: proud to improve people’s quality of life" is not only the message that we have chosen for the new campaign, but also the common thread of our history."

History marked by the development of some therapies - MLS® Laser Therapy, Hilterapia® and Magneto Therapy - which, thanks to their innovative characteristics and effectiveness directly demonstrated in the field, have achieved important recognitions by professionals and international luminaries, finding space in some well-known structures (hospitals, clinics, organizations) of the world. "MEDICA," continues Zaghetto - offers us the opportunity to deepen relationships with loyal customers that the company constantly supports with continuous training in order to improve their skills in the use of our therapies. It also gives us another opportunity: to contact new partners that can be a link to other markets." The entry into new countries is in fact a corporate priority, as confirmed by Roberto Terruzzi and Giacomo Granozio, ASAlaser Area Managers: "This fair allows us to develop all the international contacts collected from our scouting activity during the year." Because for ASA the future speaks the languages of the world.
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Tiziana Gobbo
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