Los Angeles, CA, October 26, 2014 --(PR.com
)-- Leading national media, including print and television outlets, have reported a timely approach to long term care insurance planning being advocated by the American Association for Long Term Care Insurance.
"Things change and improve and that includes financial products such as long-term care insurance," declares Jesse Slome, director of the American Association for Long Term Care Insurance. "Consumers, especially those in their mid-50s to young 60s, will find the new options and innovations especially attractive."
Consumer education and awareness is a primary objective undertaken by the Association director who just authored the sixth in a series of informative inserts being including in the upcoming edition of Kiplinger's Personal Finance magazine.
"Price matters to everyone but the super rich and the strategy we focus on helps consumers understand ways to make this important protection fit within their available budget," Slome noted. The nationally-recognized long-term care insurance expert was referring to the "Good Better Best" approach he advocates.
The Association made national news this week when a news story focused on the innovative strategy went viral. "It's good knowing that millions are being exposed to the virtues of the 'Good, Better, Best' approach to long-term care planning," the AALTCI director shared. "It's clearly a message that resonates because it gives people options as opposed to an approach that says here's your plan, take it or leave it."
Slome noted he was especially pleased to see the media interest in advance of Long-Term Care Awareness Month which occurs each November. "This is the perfect kick-off to our on-going efforts to educate consumers about the importance of planning for the very real risk of needing extended care."
Based in Los Angeles, the American Association for Long-Term Care Insurance was founded in 1998 to create heightened consumer awareness and to support insurance agents and financial professionals who market various products that address long term care expenses. For long term care insurance costs from leading insurers offering this protection call 818-597-3227 or visit the Association's website.