Cold Weather Increases Online Wine Purchases

Consumers stock up with 52% more wine as temperatures drop.

Carol Stream, IL, November 01, 2014 --( Today’s Wine™ announced its quarterly sales of on-line wine sales showing a 52% increase in wine sales showing a direct correlation to colder temperatures seen throughout the Midwest. Using a proprietary analytical model that combined daily temperature variations by county with purchase location, the data shows a corresponding increase in purchase intent of 2.9% with each average temperature drop of .5 degree Fahrenheit.

“Online wine purchasing has become the preferred channel of wine lovers and our sales growth has been consistent with their purchasing patterns. We often see customers stocking up in the fall after depleting their wine inventory over the summer months,” commented wine buyer, Al Schuster. “The biggest surprise was to see the direct correlation on a daily basis with the fluctuation with the outside temperature.”

The expectation is that wine purchasing on-line will continue to grow through the end of the year as consumers gear up for the holidays where wine is fast becoming the drink of choice. Included in its release on temperature and purchase correlation, Today’s Wine™ also included its expectation on the 4th quarter of on-line wine purchasing behavior.

On-line wine purchasing growth has outperformed brick and mortar wine retailers by 22% for the past 4 years.

Cold weather sees a 19% increase in demand for cabernet and Bordeaux style wines.

43% of annual champagne and sparkling wine sales occur in the 4th quarter of the calendar year.

Today’s Wine™ [a wholly owned subsidiary of VINO MARCHE CORP] is dedicated to finding the best deals on wines online. Today’s Wine sources its wine offers from around the world through our local distributors. This allows us to give our customers access to special wines on offer from top producers and emerging brands with preferred wine prices between 30% to 60% off retail. For more information, visit
Today's Wine
John Neimann