Minnesota Vikings’ Bryant McKinnie Joins Together with Pleasure P of Pretty Ricky to Establish Swagga Entertainment

Miami, FL, November 04, 2007 --(PR.com)-- R&B sensation, Pleasure P, has broken away from the quartet Pretty Ricky and merged with Minnesota Vikings offensive tackle, Bryant McKinnie, to create Swagga Entertainment. The two stars will be filmed throughout their journey and the quest to search out new talent will be turned into a reality television project, ‘Swagga Boys’. The project will offer a behind the scenes look at what happens when celebrities from the music and sports worlds collide.

McKinnie, starting left tackle for the Minnesota Vikings and former All American from the University of Miami, is no stranger to music. Dating back to his college tenure at UM, the NFL player has established relationships with many musicians and artists who have encouraged him to pursue endeavors with his other passion: music.

After successful hits with Pretty Ricky such as Grind With Me, Your Body, and Age Ain’t Nothin but a Number, Pleasure P disbanded from the others to break out on a solo career and commence this collaboration with McKinnie.

McKinnie will use his resources as a professional athlete and celebrity to turn his protege and friend into a solo star. Pleasure P has made records with multi-platinum artists like Lil Wayne and Trick Daddy, while McKinnie has played on the field with NFL superstars like Santana Moss and Daunte Culpepper. Two highly competitive industries come together with the mission of turning Pleasure P into a solo artist and establishing his own place among the giants of the music industry.

The project follows the journey that Mckinnie and Pleasure P go through on their way to a successful album. From renting a jet to go to Pleasure P’s concert to McKinnie’s birthday party in Miami, the pilot also shows the behind the scenes lives of these two rising superstars. The most noted highlight is the recording studio jam session with established recording artists such as Slim Thug, Deelishis, and Sharissa where they unexpectedly recorded their first song.

The project is being produced by DWI productions and bluegirlfilms who have collaborated on the 'Swagga Boys' television venture. Having each worked in television production for a decade, these two companies have extensive experience in producing reality tv programs, as well as other programming for major television networks.

While pursuing upcoming artists and working on Pleasure's solo career, Swagga Entertainment is seeking major distribution, all while McKinnie balances his busy NFL schedule. Swagga Entertainment is building on the foundation of turning performers into established recording artists.

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