FreeCast’s William Mobley is Featured Speaker at OTT Video Executive Summit

FreeCast, the company behind the world's largest online media guide Rabbit TV Plus, making major strides in the industry.

New York, NY, November 11, 2014 --(PR.com)-- FreeCast, the company behind the world's largest online media guide Rabbit TV Plus, announced that CEO William Mobley is a featured speaker at the Over-the-Top Video Executive Summit (www.OTTExec.com), to be held at the Westin Times Square on November 11. Mr. Mobley will speak about the current state of TV consumers: “OTT Consumers Part 1-- PayTV/OTT Consumers, Cord Cutters and Cord Nevers- what's really driving them?” The OTT Video Executive Summit brings together thought leaders in the industry to discuss topics crucial to the development of streaming video and evolving Pay TV business models. The conference topics range from content, enabling technologies, to discussions on the evolving viewing behavior of consumers. In addition to experts and executives, the conference includes a focus group of everyday people from various demographics. The event is also gamefied, with the leading point-getter being awarded the “OTT Genius” trophy.

“Our audience will benefit greatly from Bill’s experience and perspective on this dynamic industry,” said Brian Mahony, CEO of event producer Trender Research™ Inc. (www.trenderresearch.com). “FreeCast’s Rabbit TV Plus is a great example of an OTT TV option for consumers that combines simplicity with comprehensive content. FreeCast is one the innovators driving the OTT industry forward.”

In addition to the topics Mr. Mobley is speaking on, session titles include:
• “Net neutrality, industry consolidation, and the emerging new OTT ecosytem”
• “What Button Do I Push? Low-tech Nana speaks out”
• “What are the economics of OTT video?”
• “The State of TV/Video Advertising”
• “My TV is in my pocket— a twenty-something's perspective”
• “Pay TV trump cards— live sports, cable news, HBO, and other forms of exclusive content”
• “India dreaming and streaming— connecting to content back home"”
• “You're gonna break the Internet with that thing! Could OTT really do that?”
• “Socks in the DVD Player? Multi-tasking Mom and the electronic babysitter”
• “Mobile TV, Social TV, Streaming, and VoD: What's the new model for content search and discovery, how do you measure your audience, and what's a TV brand today anyway?”
• “A new vision for Univision— family, boxing, soccer, and novellas”

A focus group of everyday people from various demographics will also provide insights on their viewing habits. These include profiles such as “Chatty Tween” and “Low-Tech Nana.”

“It's a really exciting time to be involved in the OTT space, not only as a consumer service but as an aggregator,” said Mr. Mobley. “The way we create and consume entertainment is undergoing a massive shift, and I'm proud to be involved in the evolution of an industry. The OTT Executive Summit will be a great opportunity to interact with like-minded individuals as we move forward together in this new media landscape."

Rabbit TV Plus aggregates and organizes millions of hours of web-based entertainment content, both free and premium, together into one interface for easy access. Rabbit TV Plus is one of the top 5 fastest-growing paid subscription services, delivering a next generation TV experience to over 3 million subscribers less than 18 months after its launch. With the release of the all-new Rabbit TV Plus, and an international expansion on the horizon, the company is poised to continue growing at a rapid pace. More at www.RabbitTVPlus.com

The OTT Video Executive Summit is a one day event and is open to executive across the industry. For more information or media inquiries, contact Brian Mahony, bmahony@trenderresearch.com, 508-479-7254.
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Trender Research, Inc.
Brian Mahony
508-479-7254
www.OTTexec.com
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