Innovation Direct™ to Lead Marketing and Licensing Efforts for Sheer Sleeve Invention

South Miami, FL, November 15, 2014 --(PR.com)-- An innovative new apparel product designed to serve multiple purposes, the Sheer Sleeve, has been developed by Mary L. Davis of Gilmer, Texas. The invention's unique design allows it to offer both functional and aesthetic qualities to its users.

The Sheer Sleeve provides a convenient method of covering up the effects of weight loss on the skin of the arms. The product eliminates the embarrassment of loose and hanging skin. Additionally, the Sheer Sleeve is easy to put on and thoroughly comfortable to wear. Furthermore, the Sheer Sleeve it is to be made available in a variety of colors and designs to suit individual wardrobe choices. Moreover, it will be competitively priced and made from durable materials, adding to its appeal.

Mrs. Davis now seeks a third party licensee to manufacture, market, and distribute the product for her under a royalty agreement. Potential licensees in the apparel accessories industry are currently being targeted as candidates to eventually commercialize the Sheer Sleeve on a worldwide basis.

In August 2014, Mrs. Davis contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Sheer Sleeve to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Sheer Sleeve and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at MR@innovationdirectonline.com.
Contact
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 4285
www.innovationdirectonline.com
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