London, United Kingdom, November 20, 2014 --(PR.com
)-- The new trend towards social networking sites like Facebook, Linked In, Twitter and Instagram have become an increasing part of most people’s lives. There are various reasons why companies need social media marketing. A company such as Antiquities Giftshop who is an online jewellery company supplying ancient and authentic unique pieces of jewellery, needs to aim at quite a specific consumer base and they can use Social Media marketing to establish where that market is.
Recent reports have confirmed that 73% of adults who are online use a social networking site and 71% are Facebook users. Nearly half of internet users over the age of 65 use Facebook whilst the use by the age bracket 45-54 has increased by about 50% in the last two years. Twitter, in the same period, has had a massive growth of 79%. From such reports, companies like Antiquities Giftshop can establish the potential to reach new customers and improve their communication with their current customers. They can also use these media sites to announce the launch of new products and offers knowing that the news will spread quickly to the consumer group they wish to reach.
Sales Manager Jennifer Marina explains: “You have to put Social Media as a top priority. Marketers worldwide have increased their digital marketing budgets and Social Media sites help us to provide what our customers want and increase our brand credibility. Antiquities Giftshop has been intending to hire new staff for a while to help increase our presence on the Social Media sites and we are very excited that we have now been able to do so. Our commitment to provide full satisfaction to our customer remains our guiding force.”
One final important reason to use social media marketing is to establish what your customers’ want. Social Media helps to make consumer engagement possible, as customer feedback is always available for the company to use to make adjustments or improvements. This will help to ensure your products or services are better than the rest.
Visit our Facebook page: https://www.facebook.com/antiquitiesgiftshop