Market Media Releases Free Google Analytics | Beginners Guide - Chapter 3

Denver, CO, December 03, 2014 --(PR.com)-- Market Media, a Google Partner, is continuing their free online education program by releasing Chapter 3 of their course on Google Analytics for beginners. This chapter is intended to give an understanding to the process of forming a comprehensive measurement plan that supports a business’s online goals.

This course will go through setting up a digital analytics measurement plan for your business using the Google best practice “5 steps to defining your measurement plan.” The 5 steps are: 1) Define Business Objectives 2) Create Strategies to Support Your Objectives 3) Choose KPI’s (Key Performance Indicators) for Your Objectives 4) Choose Segments to Analyze Your KPI Metrics 5) Create Targets You Expect Your KPI’s to Hit In Your Specified Segments.

The free course is intended to teach businesses how to use Google Analytics in order to outline, document, and achieve their online business objectives through comprehensive analysis. This is the third chapter that Market Media has released in their Google Analytics Beginners Guide. Chapters 1 and 2 explored some of the initial concepts and terms that are used within the digital analytics paradigm.

A spokesperson for Market Media was quoted as saying “The third chapter in our free analytics program is one of the most important for businesses that are looking to use online analysis to increase their online authority. Without a well-defined and documented digital analytics measurement plan, you won’t know what the numbers are telling you or what action you should take. Every business is different and will have different needs. As these needs vary, the methods to meet those needs will vary. That’s why it’s so important that you set up a unique measurement plan to support your individual online business needs in order to achieve an optimal outcome.”

About Market Media: Market Media is an online marketing company that specializes in online sales, traffic/ lead generation, and conversion optimization.
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Danny Hale
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