Black Friday Metrics Show 70 Percent Increase in Abandoned Carts
Rekko today released the Parker-Vo Abandonment Index. It is a free index that publishes cart abandonment stats for smaller etailers. Metrics available freely (http://abandonmentindex.com) allowing smaller companies to benchmark their CRO/etail performance.
Comparing the results from Black Friday to the prior Friday revealed numbers that illustrate the need for etailers to monitor these metrics more closely.
Black Friday Metrics
- Average Abandonment Rate - 59.12% (0.1% percentage increase)
- Total Carts Abandonments - 21,789 (73.89% increase)
- Average # carts abandoned - 436 (73.71% increase)
- Total Revenue Lost - $5,917,101 (70.03% increase)
- Average Revenue Lost - $118,342 (70.03% increase)
The index covers 50 small and medium sized etailers who care about conversion rate optimization. It is completely updated automatically each day and has both aggregate numbers and detailed daily stats.
For more information about the Parker Vo Abandonment Index, visit them at http://abandonmentindex.com or call 678-648-1446.
Rekko (http://rekko.com), a division of Digi-Net Technologies, Inc., is a software developer in the conversion rate optimization field. Headquartered in Gainesville, Florida, the company specializes in developing marketing solutions that help marketers turn more of their existing browsers into paying customers, without requiring additional IT involvement or advertising expenses.