SATO Launching IoT-Based Global Maintenance Service for Printers

Leveraging Salesforce to stay connected to customers 24x7, ensuring product performance and business success

Tokyo, Japan, December 05, 2014 --( SATO, a leader in barcode printing, labeling, and RFID solutions, today announced the launch of SATO Online Services (SOS)TM, a global service that utilizes the Internet of Things to provide 24x7 connectivity and worldwide customer support. The new service scheduled to launch in 2015 will ensure the stable performance of SATO’s cloud connected printers, and deliver business success to customers deploying SATO solutions.

SOS takes full advantage of the Internet of Things, a rapidly emerging product and service model that integrates devices with the Internet. Utilizing IoT technologies, SATO provides users with a virtual customer engineer and delivers real time monitoring of individual printers 24 hours a day. By pinpointing potential issues in advance, the necessary maintenance can be carried out quickly, ensuring smooth operations and maximum efficiency for customers. SATO Online Services will be deployed globally, offering tailored support anytime, anywhere.

For its new service, SATO leveraged Salesforce, the Customer Success Platform and world’s number one CRM company.

“SATO is transforming how it connects with its customers,” said Mike Rosenbaum, EVP, Salesforce Platform. “SOS is about servicing customers in real-time, from anywhere. It’s about being ‘always on.’ SATO is setting the standard for how service will be delivered in its industry.”

“Today’s business environment requires both speed and agility,” said Kaz Matsuyama, President and CEO of SATO Holdings. “To improve responsiveness, globalize our support structure and better understand customer needs, we looked to the cloud. Adopting IoT technology helps us to maximize value for customers and brings us one step closer to our goal of becoming the leader in the Auto-ID solutions industry worldwide.”

About SATO
SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode, two-dimensional stacked & QR code, color code, digital watermarking, and UHF/HF/PJM RFID technologies. SATO delivers innovative end-to-end solutions to businesses as a single point responsibility for hardware, consumables, maintenance management, application software, each designed to enhance customer value. SATO solutions enable better business efficiencies and environmental protection to contribute to the development of a sustainable world.

Founded in 1940, SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has sales and support offices in over 20 countries and is represented globally through a world-class network of partners. For the fiscal year ended March 31, 2014, it reported revenues of JPY 96,773 million (US$ 966 million). More information about SATO can be found at

*Conversion is based on an average exchange rate of 1 US Dollar = 100.16 Japanese Yen.
SATO Holdings Corporation
Adam Hogue