Innovation Direct™ at Helm of Marketing Campaign for Patent Pending Two in One Detail Toilet Brush

South Miami, FL, December 06, 2014 --( An innovative and highly useful new twist on a widely used household cleaning tool, the Two In One Detail Toilet Brush, has been developed by Martin O’Brien of Chicago, Illinois. The invention’s unique design significantly enhances the functionality of a conventional toilet brush.

The Two In One Detail Toilet Brush boasts proprietary features that enable it to clean effectively around the toilet hinges and other hard-to-reach areas. The product helps preventing the spread of germ-laden water when cleaning. Additionally, the Two In One Detail Toilet Brush promotes a much cleaner and sanitary bathroom environment. Furthermore, the Two In One Detail Toilet Brush is exceedingly easy to operate and will save considerable time and strain for its users. Moreover, it is also competitively priced and will be made from durable materials, adding to its appeal.

The inventor of the Two In One Detail Toilet Brush has developed a working prototype that has been utilized with success. The Two In One Detail Toilet Brush is also in Patent Pending status within the United States Patent and Trademark Office.

Mr. O’Brien now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the household cleaning products industry are currently being targeted as candidates to eventually commercialize the Two In One Detail Toilet Brush on a worldwide basis.

In September 2014, Mr. O’Brien contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Two In One Detail Toilet Brush to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the World of Concrete Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Two In One Detail Toilet Brush and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 4285