Get in the Mix with the UK’s Premier DJ Store, WestendDJ

London, United Kingdom, January 10, 2015 --(PR.com)-- WestendDJ, one of the UK’s leading DJ equipment retailers, has launched a new website www.westenddj.co.uk, aimed at providing the very best DJ and Production technology from market leading brands.

Replacing their existing solution, the new website features comprehensive listings for the latest DJ and Production equipment and accessories, ranging from basic DJ controllers to a complete studio set up. The site is of tremendous value to WestendDJ, providing them with the ideal online partner to their 4 retail stores situated in central London.

Migrating their old website to a new Magento solution involved a complete re-design and build from Netmatter. Designing a responsive site far superior to many competitors’ websites, Netmatter implemented a bespoke Magento solution to provide WestendDJ with complete control.

The new Magento solution offers a number of features namely a back office integration with their chosen ERP system. Synchronising data with Magento ecommerce and WestendDJ’s four retail stores, it also provides synchronisation with Google Adwords.

Mobile responsive, the new ecommerce website has been built using the mobile first principle to ensure a great user experience from the smallest device right up to desktop PCs. The new website provides them with a slick and high-end solution that is as talented as their customer base.

Chris Sweeney, Director at WestendDJ adds, “We chose Netmatter because of their previous success with online music retailer DV247. Mike and the team understand our market and were able to offer the complete package. We look forward to seeing how the website progresses.”

Mike Greaves, Director at Netmatter comments “WestendDJ is one of the UK’s leading DJ equipment retailers; we are delighted to have helped design and develop a Magento solution that will help increase online conversions and automate processes between their ecommerce and retail stores.”