Chicago, IL, January 08, 2015 --(PR.com
)-- The current digital climate has many consumers turning to the Web when researching local businesses offering products and services they need. In order to take advantage of this trend, appliance repair company RCI HVAC and Appliances, which serves Oak Lawn and the surrounding area, has teamed up with the online marketing specialists at Prospect Genius. The goal of the partnership is to make RCI HVAC and Appliances’ services more accessible to home and business owners in the region.
The Pew Research Center’s Internet and American Life Project found that as of 2013, 85% of adults in the U.S. used the Internet. People go online not only for e-mail and entertainment, but also to connect with local businesses. That’s why a company like RCI HVAC and Appliances can gain so much from improving its Web presence. The easier and more convenient it is for prospective customers to find the company online, the greater the chance that those people will contact RCI HVAC and Appliances to schedule HVAC and appliance repairs and installations.
Prospect Genius has an array of proven Web advertising tactics at its disposal. Chief among these is a process known as search engine optimization, or SEO. By incorporating industry-specific keywords into RCI HVAC and Appliances’ Web site, Prospect Genius can boost the business’s search engine performance, helping the site’s URL appear closer to the top of relevant search engine results pages. Studies have shown that sites in the top two or three search engine results get the most clicks.
“Home- and business owners in Oak Lawn who require refrigerator repair, dryer repair, air conditioning repair, or other HVAC and appliance repair services should soon have an easier time securing the help of an experienced and knowledgeable technician,” says Prospect Genius Internet advertising strategist Matt Gallo. “Our work on RCI HVAC and Appliances’ behalf is aimed at helping the company to become more competitive and better meet its local area’s HVAC and appliance service needs.”
Since 1994, RCI HVAC and Appliances has provided refrigerator repair, washing machine repair, and other appliance repair services to home- and business owners in and around Oak Lawn. The business is also licensed, insured, and EPA certified for HVAC repair and installation.