Atlanta, GA, January 18, 2015 --(PR.com
)-- The BalanceDiet™ Company, billed as "America's Fastest Growing Weight Loss Brand," has announced a joint venture partnership and regional acquisition of 1 800 WEIGHT LOSS, beginning in Florida and Georgia markets.
The acquisition continues to build momentum for the popular, healthy lifestyle company who has made significant strides in that past 24 months through a mix of strategic acquisitions and new unit developments.
Jessica Kohl, strategic marketing director for the BalanceDiet™ brand:
"1 800 WEIGHT LOSS is a great brand name, and one that is trusted by consumers. Our hope is to present these long-time consumers with refreshed options for highly effective products and services, delivered both in store and via our BalanceDiet at Home service."
Chris Palumbo, co-founder of BalanceDiet™:
"BalanceDiet™ presents many innovations to long term dieters, such as our proprietary genetic test for weight loss, innovative food plans co-sponsored with major grocers such as Whole Foods market, and exclusive clinical grade supplements and products. It is a great jump-start for consumers who have hit a plateau or are simply bored with the standard weight loss market offerings."
BalanceDiet™ had early success in a market test with 1800 WEIGHT LOSS in Tampa in 2012, and has since decided to continue regional expansion of the program in conjunction with it's online store and direct to consumer services. In addition, BalanceDiet™ has announced 5 new store locations in 2014 within markets containing 1 800 WEIGHT LOSS clients.
For over 20 years, BalanceDiet™ has been helping clients meet and exceed their weight loss goals with its proven diet programs, award-winning product lines, and innovative client options such as their proprietary genetic test for weight loss. Known for personalized consulting and highly effective weight loss plans, the company reflects a “balanced” approach to food, eating, and maintaining a healthy lifestyle. BalanceDiet™ is a fast-growing wellness brand with more than 30 locations throughout the United States, in addition to the BalanceDiet™ At Home service offered directly to consumers. The company is expanding internationally and expects to have 40 ground-based operations by year-end, with additional franchise opportunities available. For more information on BalanceDiet™, please visit www.goBalanceDiet.com.