Hartland, WI, January 09, 2015 --(PR.com
)-- It should soon be significantly easier for homeowners in and around Waukesha to get the skilled and knowledgeable plumbing services they need. Hartland-based plumbing company Wilde Plumbing, which has been in business since 1966, has teamed up with the local online marketing specialists at Prospect Genius to improve its online presence. The aim is to help area residents find Wilde Plumbing online quickly and conveniently, especially when they need emergency plumbing service.
According to the Pew Internet & American Life Project, approximately 59% of adult Internet users visit a search engine daily. Those queries to Google, Bing, and Yahoo! include people researching local businesses offering products or services they need, such as plumbing services. By marketing more directly to those prospective customers who prefer to do their consumer research online, Wilde Plumbing has the opportunity to connect with people who might not learn about the business through any other medium.
Prospect Genius will be using a variety of proven Internet advertising techniques on Wilde Plumbing’s behalf. One of these is a process called search engine optimization (SEO), which can help Web sites perform better on relevant search engine results pages. Going forward, when a homeowner in the greater Waukesha area queries a search engine using a term like “drain cleaning,” “water heater repair,” or “plumber in Hartland,” Wilde Plumbing should appear among the top results.
“Search engine prominence can help a small business attract new customers, because people are most likely to click on the top two or three sites listed,” states Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “Our goal is to get more people to visit Wilde Plumbing’s Web site, where they can learn about everything the company has to offer.”
Wilde Plumbing has been offering quality plumbing service in Waukesha and the surrounding region for more than 50 years. The company holds WI State Master Plumbing License #225176 (expiration: 03-31-2016), and is fully bonded and insured.