Chesterfield, MO, January 14, 2015 --(PR.com
)-- Tactician Media has launched a new industry-wide training platform for advertising sales forces. The new University adopts technology utilized by many of the top business schools and is geared towards the learning habits of millennials.
“Our research shows a strong correlation between training in true marketing disciplines and the success of a sales associate,” said Tactician Media CEO, Michael Lombardo. “Associates are required to sell a large variety of advertising products. Our educational program provides the foundation to understand and communicate marketing principles and value.”
The new Tactician Media University bridges the gap between the classroom education and the realities of a competitive media landscape. The 2015 curriculum focuses heavily on newspaper print target marketing concepts and strategies. Courses for digital and mobile will be added in Spring 2015.
For more information about Tactician Media University, contact us at (636) 733-0022 or visit university.tacticianmedia.com.
About Tactician Media
Tactician Media, LLC is a leading provider of web-based products for the planning and placement of print media. Working with many of the largest newspaper and newspaper publishing organizations throughout the United States, the company provides clients with technology and data including mapping and transaction programs. Tactician Media currently serves more than 250 newspaper publications and processes over $300 million a year in transactions. Visit us at www.tacticianmedia.com.