La Jolla, CA, January 15, 2015 --(PR.com
)-- Volubilis Imports, Inc. a specialty wine importer of premium wines from around the world, today announced the start of a campaign to distribute a prime selection of wines from Baja California’s Guadalupe Valley (Mexico) to restaurants and wine shops throughout the US. Chosen from the wide selection of labels produced by more than 100 wineries in the Guadalupe Valley, the current 25 labels represent a wide spectrum of the wines grown in this region and are now in storage in San Diego and ready to ship.
“After witnessing the rapid evolution of this wine valley and the quality of wines now available, we decided that the Mexican wine production has reached a level of maturity and volume that we cannot ignore,” says Youssef Benjelloun, founder and CEO of Volubilis Imports, Inc. “We are uniquely positioned, after 24 years in the wine business, to reach the Mexican consumers within the US to provide them with a taste of the most sophisticated wines from their homeland.”
With distributors in 30 states throughout the US, Youssef believes that the demand for premium wines from Baja California by wine lovers of all ethnicities, and especially Mexican Restaurants and Bars, will justify the investment required to enter this market. An exclusivity contract is now in place, after more than a year of discussions, and the wines are now available, representing the first comprehensive selection of Mexican wines available to wholesale clients in the US. Prior to this, a few individual wineries had tried on their own to offer their wines for distribution, but without the breadth of selection their efforts soon fizzled.
These wines are unique in several ways, not just in their geographical origins. Over the past 15-20 years, the majority of these wineries have solicited help from some of the most respected wine makers in France, Spain and Italy, and also from growers in the Napa Valley in California. Most of these vines are derived from clippings that go back to the oldest winery on the west coast, Bodegas de Santo Tomas, which evolved from the Santo Tomas de Aquino mission founded in April 1791 by father Jose Loriente.
About Volubilis Imports, Inc.
Volubilis Imports has, over the past 24 years, been importing wine into the US from countries around the world such as Morocco, Lebanon and France reaching underserved ethnic markets. Volubilis distributes wine in many states through appointed distributors with the objective of reaching ethnic restaurants and wine shops of all kinds.