Gretna, LA, January 15, 2015 --(PR.com
)-- In today’s fast-paced digital world, many people would rather use their smartphones to browse the Internet than sit down in front of a desktop computer. That’s why it’s so important for small businesses to have mobile-friendly Web sites. The latest company to create a mobile site to advertise its services is AJS AC and Heating Services, which provides HVAC services to homes and businesses in and around New Orleans. The mobile site launch will help AJS AC and Heating Services target its marketing toward people who turn to their smartphones first when researching products and services they intend to purchase.
Nielsen’s U.S. Digital Consumer Report from February 2014 found that the average consumer spends 60 hours per week viewing Web content. Those hours are spread across multiple devices, including smartphones and tablets. Thus, a mobile-friendly Web site is a great way for a business to ensure that it’s reaching the people in its area who need its services, regardless of what platform they use to view its Web site. AJS AC and Heating Services is working with the online marketing strategists at Prospect Genius for the mobile site launch, which is part of a larger Internet marketing campaign Prospect Genius is running on AJS AC and Heating Services’ behalf.
Viewing desktop-only sites on mobile devices can lead to formatting issues, such as miniscule text and photos that won’t load. Implementing a mobile site can avoid these problems and keep prospective customers from looking elsewhere to find what they’re seeking. AJS AC and Heating Services’ new mobile site will contain the same information as the desktop site, but with a more streamlined design and navigation.
“When people need air conditioning repair at home or furnace replacement at their business, they generally want to speak with an HVAC service professional as soon as possible,” explains Matt Gallo, a Web marketing expert at Prospect Genius. “Our goal is to help New Orleans–area home- and business owners quickly and conveniently connect with AJS AC and Heating Services whether they’re browsing on a desktop computer or a mobile device.”
AJS AC and Heating Services is licensed, bonded, and insured to provide residential and commercial HVAC service in the greater New Orleans region. The company offers air conditioning repair and installation, furnace repair service and installation, water heater repairs, and much more.