Pittsburgh, PA, January 16, 2015 --(PR.com
)-- Homeowners in and around Pittsburgh who are seeking a qualified HVAC contractor to carry out air conditioning repair, boiler repair, heat pump repair, and other HVAC services should soon have an easier time getting the help they need. Locally owned business Doyle’s Furnace & AC Repair has teamed up with the online marketing specialists at Prospect Genius to boost its Web presence. By making its Web site easier to locate via a standard online search, Doyle’s Furnace & AC Repair hopes to reach more prospective customers and give more area residents access to its fast, reliable, and affordable services.
When researching businesses in their area, many people prefer the convenience and speed of going online over flipping through the phone book or checking other sources for information. As of 2013, 85% of U.S. adults used the Internet for everything from e-mail to online shopping, according to the Pew Research Group’s Internet & American Life Project. That’s why it’s so important for a small business to have a Web site that’s actively maintained, full of useful information, and easy to find via an Internet search engine. With Prospect Genius’s help, Doyle’s Furnace & AC Repair will have just such a Web site.
In addition to designing and creating the content for Doyle’s Furnace & AC Repair’s new site, Prospect Genius is implementing a technique known as search engine optimization, or SEO. SEO can help search engines such as Google, Yahoo!, and Bing find and categorize a business Web site more effectively, helping the site appear closer to the top of relevant search results pages. So, for instance, Pittsburgh-area homeowners who query a search engine using keywords like “gas furnace repair,” “water heater repair,” and “HVAC contractor” should now be more likely to see Doyle’s Furnace & AC Repair among the top results.
“Search engine users tend to view the sites in the top few results as the most relevant and reliable, which is why we want to push our clients, including Doyle’s Furnace & AC Repair, toward that prime positioning,” explains Matt Gallo, a Web advertising specialist at Prospect Genius. “Increased online visibility can really help a small business broaden its customer base.”
Doyle’s Furnace & AC Repair provides a variety of residential HVAC services in and around Pittsburgh. The business is licensed, bonded, and insured, and its HVAC contractors have 24 years of experience in the industry.