Premier Chicagoland Construction Company Renovates Website

Chicago, IL, January 16, 2015 --( DB Develops, Chicagoland’s premier construction and development company renovated their website through a local, Chicago-based digital marketing agency, ParadigmNEXT. As a growing development firm, DB Develops required an established digital presence with a memorable user experience for the urban and savvy market of Chicago.

As the development arm of DB Homes, DB Develops has quickly risen through the ranks and is considered to be a vital part of Chicago’s ever-changing real estate landscape. They begin at ground zero from the concept and design of a home through its construction to its final touches in its interiors. In accordance with their methodology, they wanted to rebuild their marketing strategy from the ground up.

Aleksandra Dubovik of DB Homes worked with ParadigmNEXT during the redesign process. “The original goal was to create a platform for prospective clients to become introduced to our developments, while maintaining the focus on the visual appeal.” Dubovik adds, “ParadigmNEXT successfully achieved our goal, and we walked away with a beautiful and well thought out website.”

ParadigmNEXT took on the challenge by providing their design and development expertise through the redesign of their website. They began with the styling process, which resulted in themes of subtly, grid style, collages, flat design and pastel colors. Once ParadigmNEXT had the bones of the site designed, they incorporated their development skills through a variety of interactive tools to enhance the user experience. They instituted a client portal, a content management system, email capture and printable PDF floor plans.

These features put the DB Develops client at the very front of their home development project, so that they can watch their dream homes come to life.

As a bonus, ParadigmNEXT was in a unique position to help DB, in that the Managing Partners, Yana Nirshberg and Anatoly Nirshberg both come from the world of real estate. According to Yana Nirshberg, “We took our years of experience in the industry and coupled that with our deep knowledge of online marketing to create an unparalleled campaign for DB.”

To Dubovic, ParadigmNEXT encompasses a “dedicated, attentive and creative team willing to go the extra step to make their customers happy. They have been instrumental in making our online marketing of properties a success.”


ParadigmNEXT, Inc. is an award-winning digital marketing agency headquartered in Chicago that guides and assists businesses innovate, design and build revolutionary products, services, and experiences.
Christina Giordano