Blue Bell, PA, January 17, 2015 --(PR.com
)-- The past year was an “A+” year for Philadelphia-based Annodyne: the launch of its AIM Rx division, Ann Arbor promotions, an appetizing website for the Culinary Arts Institute of Montgomery County Community College, Agile training, Annotrak™ upgrades, additions to its staff, raising awareness about FH, and building an app for the world’s largest independent biotechnology firm.
In March, Annodyne launched AIM Rx, its full-service digital healthcare division, with a focus on complex specialty markets such as oncology, immunology, virology, neurology, metabolics and orphan-designated conditions.
AIM Rx partnered with the FH Foundation, a nonprofit dedicated to raising awareness about familial hypercholesterolemia (FH). Other health-related projects included a mobile application for the biosimilars division of the world’s largest independent biotechnology firm (the first commercial app in the company’s history). AIM Rx also expanded partnership and services to additional brands for a mid-size biotech firm.
OMT = OMG
Annodyne’s Online Marketing Team (OMT) grew exponentially in the past year, with the addition of three new staff members. RightCare Solutions (through AIM Rx) and Johns Hopkins University became clients, and Annodyne expanded its work with these existing clients: Livengrin, Auburn University, Purdue University and Pediatric Therapeutic Services.
Specializing in Executive MBA lead generation, Annodyne also added the following higher ed clients and programs to its roster. In the spring, the EMBA program at University of Texas — Arlington became a new client. At Auburn University’s Raymond J. Harbert College of Business, Annodyne filled 30 percent of the seats in its Master’s of Real Estate Development program. Auburn has extended its contract to include its EMBA and Physicians EMBA programs. Vanderbilt University, which won a free marketing assessment from Annodyne at the EMBA Council Conference, came on board as a client (the council is also an Annodyne client).
For Purdue University, Annodyne lead generation placed 19 out of 34 students in the school’s 2014 EMBA cohort.
On the tech front
Internally, Annodyne made technological improvements, moving to a more advanced project management platform, complete with client access. The agency also took a tech-based methodology and rolled it out to the entire staff. Annodyne Director of Technology Sam Saltzman explained how Agile applies to project management: “It’s a way to allow project managers and team members to play well together.” He added that it streamlines communication with the client, allowing for changes throughout projects.
From agile to Ann Arbor
Creatively, Annodyne developed the “Discover Your Ann Arbor” campaign for the Ann Arbor Area Convention and Visitors Bureau. In this campaign the end users, the visitors, chose the personas that best fit them: foodie, creative or explorer. They then were taken to respective landing pages featuring activities related to their interests. Annodyne’s design for this campaign helped lead Ann Arbor into a fresh creative direction, introducing a new way to show photography and a brighter color palette, giving the brand a look of ”whimsical sophistication.”
Ann Arbor’s annual foodie campaign is one of its most successful. Annodyne welcomes the challenge to come up with something new every year. This year, the Eat with the Elite Sweepstakes put Ann Arbor’s top three chefs in head-to-head competition. Users voted on the chef they’d like to spend the day with and break bread. Expanding on the “Discover Your Ann Arbor” look, Annodyne continued the theme of bright colors and interesting photo manipulation.
From foodies to food prep
In close collaboration with Culinary Director Chef Francine Marz and Montgomery County Community College, Annodyne developed a new website to showcase the talent and facilities of the Culinary Arts Institute.
Montgomery County Community College’s Project Horizons initiative — supporting long-term student retention and completion goals — was established in fall 2014. Project Horizons leads stakeholders from IT, Enrollment Services and Marketing, in partnership with Annodyne, the College’s agency of record.
Annodyne ended the year by securing a master services agreement (MSA) with a Top 10 company in the pharmaceutical industry. “The end of the year was just the beginning for us,” said Anthony Campisi, president and CEO. “We’re on track for continued growth and success in 2015.”
For more information on Annodyne, call 215-540-9110 or visit Annodyne.com.