St. Louis, MO, January 21, 2015 --(PR.com
)-- Solomon/Turner, a St. Louis based public relations and marketing firm, has revealed five hot marketing trends that will impact businesses growth during 2015.
The The trends are based on Solomon/Turner’s research and observations with marketing trend setters, public relations organizations and its own clients.
“We discovered five trending approaches that businesses are using to better connect with their targeted audience, confirm or change perceptions with stakeholders and clients, and convert more prospects into customers,” said Steve Turner, Principal of Solomon/Turner.
The trends include a focus on visual storytelling. This is brought about by the growth and use of mobile devices that require marketers to become more creative and more precise as they communicate with potential customers. It includes formulating messages that are not only interesting but also digestible in the smaller platform.
“Companies are using more graphics, more photos and more videos as opposed to long form text,” Turner said. “Instead of a three page blog or email, they tell their story creatively. Like any good book, they use a beginning with a thought provoking ending.”
Another trend is the increased use of video. In a recent study by Sharaholic.com an analysis focused on various levels of engagement from different social sites. The site with the longest time of engagement, average pages per visit, and lowest bounce rate was YouTube. Google+ was second and LinkedIn third. Interestingly Twitter and Facebook were well behind toward the end of the pack.
Also trending is the emphasis on content marketing. This includes reaching customers through a variety of channels.
Companies are not only focused on social media, but articles on a company website, eNewsletters, case studies, videos, and sharing articles from other pertinent websites.
Other trends include the development of content specifically for mobile devices, and the merger of corporate generated earned media with social media.
Research indicated leading edge businesses are utilizing their PR placements and spreading them across multiple platforms. Articles, interviews and even award lists are considered quality content not only by customers but also by search engines.
“When published by a credible media organization, these placements not only help build corporate reputation but were also found to boost a company’s ranking on Google, Bing and others.”
About Solomon/Turner PR
Solomon/Turner is a Public Relations firm located in St. Louis, MO. Now in its 25th year of operation, the firm specializes in media relations and publicity for businesses and organizations throughout the Midwest. Solomon Turner provides advisement, consultancy, and campaign execution on both traditional as well as social media. The firm works with start-ups as well as large corporate enterprises. For additional information visit http://www.solomonturner.com, call 314-205-0800 or email firstname.lastname@example.org.