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Mia Bossi Revamps Website with ParadigmNEXT

Chicago, IL, January 22, 2015 --( Janet Mandell, a Chicago-based fashion blogger and founder of Mia Bossi, a luxury diaper bag line, sought to enhance her digital presence and the e-commerce experience for her shoppers. Enlisting the help of ParadigmNEXT, Mandell and the team at ParadigmNEXT collaborated to create a user experience that would be up to par with the beauty of her bags.

With a background in publishing and fashion, Yana Nirshberg, Managing Partner and Creative Director of ParadigmNEXT, strategized the new design, making the Mia Bossi bags the center of attention. As a mother herself, she knew what other mothers would look for when shopping online for diaper bags. In keeping with the styles of modern, flat, slick and simple, Nirshberg and her creative team developed a beautiful and dynamic interface.

In terms of developing the eCommerce strategy of the new website, ParadigmNext’s Managing Partner and Ideation Director, Anatoly Nirshberg, strategized the streamlining of the Mia Bossi purchasing ability. With his developments, Mia Bossi shoppers all over the world can purchase a bag online with just as much ease as someone who purchases from around the corner.

ParadigmNEXT also added features for digital shoppers, including +JQuery instructions for connected bag straps to strollers, a social media live feed on the homepage, zooming capabilities of all products, and a seamless shopping cart.

Mandell was thrilled with the results. “ParadigmNEXT created our vision of what our products and company would portray online. They were quick and creative. The team was more than helpful with my questions, and (they were) professional. They were head on with how I envisioned it to be.”


ParadigmNEXT, Inc. is an award-winning digital marketing agency headquartered in Chicago that guides and assists businesses innovate, design and build revolutionary products, services, and experiences.
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Christina Giordano

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