Chicago, IL, January 30, 2015 --(PR.com
)-- The principals of ChargeSavvy, a mobile app that facilitates safe, secure and timely processing of credit cards for the nightlife industry, engaged Chicago-based digital marketing agency ParadigmNEXT to create the mobile app, beginning with its name and brand.
With their experience in the merchant processing space, the principals of ChargeSavvy identified a need to mitigate fraud, chargeback risk and PCI compliance that has plagued the nightlife industry. To resolve what was once commonplace in the industry, they called upon ParadigmNEXT to consult with the principals and work with their development team. Their goal was to identify and model the best implementation of UI and UX through user testing and best practices.
However, they first needed to establish the brand identity that would be appealing and trendy to a young and savvy market, while still showcasing the financial and data security that ChargeSavvy would bring. The marketing team of ParadigmNEXT researched and collaborated with industry groups to create a brand look and message that resonates with the target marketing.
While the marketing team went to work on the brand, the development team at ParadigmNEXT implemented all new UI/UX and design elements so that ChargeSavvy would be ready for the market. Design elements included the logo design, business card design, flyers, postcards and brochures, and even a booth design and a product presentation video. Both the booth design and presentation video were featured at the largest Nightclub and Gentlemen’s Club Convention in Las Vegas. During the convention ChargeSavvy was able to receive ample user feedback and generate numerous leads from the industry. ParadigmNEXT made it possible for ChargeSavvy to fine tune the product in real time.
For more information about ChargeSavvy and the mobile app that ParadigmNEXT created, please visit the portfolio page: https://paradigmnext.com/portfolio/charge-savvy/.
By: ParadigmNext http://paradigmnext.com
ParadigmNEXT, Inc. is an award-winning digital marketing agency headquartered in Chicago that guides and assists businesses innovate, design and build revolutionary products, services, and experiences.