Europe2 Create Interactive Communication for the Video Game Festival in Paris

Paris, France, November 15, 2007 --(PR.com)-- Lagardère Group ask Bluetouch Communication and Alterwave to sustain Europe 2 and Europe 2 TV for their first Bluetooth mobile marketing operation.

Europe 2 and Europe 2 TV, partners of the video game festival at Paris-Est Montreuil (France), create an interactive event.

The objective is to create a difference with a new communication channel perfectly in line with the young mobile and techno freak generation. Alterwave and Bluetouch Communication create a Bluetooth zone at the entrance of the festival with the help of totems and pennants. Promogirls are there also to stimulate the attendance and generate buzz around the event.

Technically the challenge is high: send 2 videos of 600K and coupons to more than 30.000 people.

The key facts of the operation are: to create innovation in the communication channel used; to communicate about Europe2 and Europe2 TV's "Next Gen" broadcast; to broadcast some international news about video games and to give an interactive touch during the festival.

The success is more important than expected with more than 6000 contents sent for free. Alterwave Bluetooth technology is being used more and more for short term and long term actions. The software allows full device recognition, interactive communication (Push and Pull) and communication between the hotspots (LAN).

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