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The Cereal Bowl

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Cereal - 2- Go

The Cereal Bowl Serves Up “A New Way To Spoon”

Miami, FL, January 27, 2006 --( The Cereal Bowl™ will open its doors later this month to its first café located in majestic Coral Gables across from the University of Miami. Cereal Bowl™ President and co-founder Kenneth Rader announced plans earlier today to provide Miami with an alternative and efficient means of enjoying breakfast. “The Cereal Bowl™ will offer the community a delivery service that will allow individuals the opportunity to call or fax in orders. The service will allow customers to place an order that can either be picked up or will be delivered right to an office. The Cereal Bowl™ will also offer packaging and shipping of our products anywhere in the U.S.

Cereal combinations for large groups will be packaged in a container that will be called The CB Bucket. The CB Bucket™ will be used to prepare a large quantity of Cereal and will provide customers with the opportunity to select up to 4 cereals and 4 toppings. Each item will be individually packaged in the bucket to provide customers with the opportunity to create their own combination just as if they were in the store. Customers will also have the opportunity to select from our menu items including such specialties as Frostbite™ which includes Frosted Mini Wheat’s, Frosted Cheerios, Frosted Flakes, snow caps, coconut, and marshmallows or The Sweetest Thing™ with Lucky Charms, Cinnamon Toast Crunch, Fruity Pebbles, sprinkles, and vanilla wafers.

“Whether you are enjoying a bowl of cereal overlooking the bay in Miami, or looking to bring something unique to a meeting in the Loop, The Cereal Bowl™ will provide customers with the ability to enjoy our creations anytime, anywhere” said Joshua Rader, Vice-President & co-founder of The Cereal Bowl™. 

“I am taken aback by the amount of interest and excitement people have shown,” says CEO Kenneth Rader. “People seem to really have fallen in love with this concept and want to know when we will be bringing The Cereal Bowl to a location near them”. However, fellow Cereal Lovers might not have long to wait. The Cereal Bowl already has expansion plans in the works. Both partnership and franchise opportunities are in the foreseeable future to meet the overwhelming demand of the e-mails and proposals The Cereal Bowl has received.

About The Cereal Bowl™

The Cereal Bowl™ is a new breed of café fusing an old time favorite, with a new and exciting twist. Guests will be able to make their own cereal creations or pick from one of many unique combinations created by The Cereal Bowl™ Team. With over 35 cereals both hot and cold as well as 60 plus toppings, the possibilities are endless. The experience does not end with the bowl. Cereal bars, oatmeal smoothies known as OatiesÔ, and cakes will take cereal to a whole new level. WIFI Internet, couches, televisions, newspapers, and periodicals will add to the ambiance of The Cereal Bowl™.

Founded in 2004 by twenty-something entupenuers Kenneth Rader, Joshua Rader, and Michael Glassman. The inspiration for The Cereal Bowl™ was a product of their college days when they noticed that the average diet of a college student often times consisted of a bowl of cereal as a quick and appetizing alternative. The Cereal Bowl™ expands on this enticing snack by offering a new way of partaking in one of America’s favorite eating pastimes.

For additional information or a sample copy, contact Michelle Appelrouth at 305-662-BOWL or at Other Cereal Bowl information will be made available upon request.


Michelle Appelrouth
The Cereal Bowl™
Phone: 305-662-BOWL
Fax: 305-662-2696
Contact Information
The Cereal Bowl
Michelle Appelrouth

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