Philadelphia, PA, February 22, 2015 --(PR.com
)-- For many women of color, the decision to "go natural" is still on their list of New Year Resolutions. Finding more time to balance life and career is a close second, and yet the time and patience that it takes for some to move away from chemically relaxed styles is a real challenge. Thousands of natural haircare products, maintenance techniques and styling options have created an overwhelming marketplace for the newly natural - but a new Philadelphia-based company is using technology to make that transition a lot smoother.
TresseNoire is a digital service that connects busy professionals to experienced, top-tier natural hair stylists who will bring a luxury salon experience to their doorstep (e.g., home, office or hotel). Any time. Any place. It's that easy.
Business partners Octavia Pickett-Blakely and Regina Gwynn have been natural - and frustrated - for decades. "I’ve gone to hair salons with poor customer service, unimaginative stylists and overall mediocre experiences - and wasted endless hours of my life while doing it. There had to be a better way," says Pickett-Blakely, a physician at the Hospital of University of Pennsylvania. "If I can have Uber send me a taxi and Fresh Direct send me groceries, why can't I use a digital tool to have a fabulous hair stylist do the same thing?"
To compound the perceived obstacles to natural hair styling, there’s a significant lack of knowledge on simply where to begin. “There are over 278,000 You Tube videos on natural hair care, but who has the time to watch them?” says Regina Gwynn, a marketing executive in the fashion industry. “TresseNoire stylists take the guesswork out of deciding on what products to use and what styles to wear. We want to go back to the original hair salon experience that was thorough, but still fun.”
While TresseNoire only launched three months ago, its stylists are already busy. Clients can select a service within 4 hours of their desired appointment time, all bookings are confirmed and paid online and include gratuity. Stylists (who are licensed and bonded) use tablets to conduct free curl consultations that record customer information on product preferences, buying behaviors and healthy hair goals. Profiles are developed to provide customers convenient recurring appointment and automatic payment options. Gwynn and Pickett-Blakely have put together a technology team based in North Carolina and India to develop additional enhancements, and will begin Android app development this Fall.
The company currently serves the Philadelphia and Central New Jersey markets. Plans are in place to expand to Baltimore, MD, Richmond, VA, and Raleigh-Durham, NC by the end of 2015.
For more information on TresseNoire, please visit: www.TresseNoire.com
Regina Gwynn - 973.760.9159 ~ Regina@TresseNoire.com