Four Mine Launches an Innovative Online Shopping Experience

Four Mine's new online shopping platform offers consumers tools that mimic the in-store experience. By providing consumers a new platform with interesting and interactive tools, Four Mine looks to change the way consumers purchase engagement rings.

New York, NY, February 26, 2015 --( Four Mine, a specialty retailer of online engagement rings and wedding bands, launched a new eCommerce platform last month. The site aims to bring the in-store jewelry shopping experience online by guiding its customers through the pain points of engagement ring selection. Its innovative tools, including its exclusive Replica Ring Program that allows consumers to try rings at home free of charge, bridge the gap between online and offline jewelry selection.

“Consumers deserve the best in pricing, quality, selection and service. Today’s online and offline jewelers offer a couple, but not all of these values. Our 35-year customer experience translates through Four Mine’s customer driven focus. We bring the largest selection at the best prices while maintaining our leading standards of quality and service,” said Anubh Shah, founder at Four Mine.

Although there are many competitors in the online diamond engagement ring and wedding band space, Four Mine differentiates itself with its Uniquely Her questionnaire, Assisted Diamond Service, Price Estimator and Replica Ring Program. Many of their online tools have never been seen in this online shopping sphere and certainly never all in one place.

The online jewelry industry is an especially difficult market to attract online consumers, but is regularly showing growth as consumer preferences shift toward online shopping. Engaging audiences is of utmost important and an area of concentration for Four Mine.

“Our goal is continuous improvement and continuous innovation,” Anubh said. “We’re in a creative and artistic industry that lacks innovation. We have to continue to find new ways to make diamond and engagement ring shopping more transparent, convenient and affordable.” Since consumers do 90% of their research for diamond engagement rings online, it is increasingly more important to provide them unique reasons to go the extra 10%.

As part of its launch, Four Mine is offering steep discounts on diamonds and rings for those who register accounts or sign up for a newsletter. Check them out at
Four Mine
Slisha Kankariya