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Receive press releases from By Email RSS Feeds: Revamps Entire Fashion Collection overhauls collection in response to user statistics. The revamped online fashion selection includes more luxurious designer-name items from renowned merchants.

Amsterdam, Netherlands, March 09, 2015 --( Online dress retailer, has recently completely overhauled its entire collection, in response to user statistics. The revamped dress collection sees the addition of more high-end merchants, mostly based in the United States and United Kingdom, and a more luxurious selection of designer dresses. has also included accessories in its new collection, such as bags, scarves, sunglasses and stunning jewellery.

International audience
Launched in 2014, the Dutch-based originally targeted an expat audience in Europe, with many dresses from Dutch suppliers. However user statistics showed that Dress-Company’s main audience was based in the United States, United Kingdom and Middle East. This has led to the strategic move to entirely overhaul the fashion collection offered on the site in order to meet its shoppers fashion tastes and shipping requirements.

Luxury and Designer-name dresses
Dress-Company’s new collection sees dresses from renowned luxurious merchants, such as Liberty of London, Bloomingdales UK and Monsoon. Including these suppliers mean that the online retail site now offers high-end designer fashions, from names such as Vivienne Westwood, Victoria Beckham, Paul Smith and Armani. Also, Dress-Company has expanded their offering to include dress accessories, such as shoes, scarves, bags, sunglasses and luxury sunglasses. And in a nod to the rise of wearable tech accessories, Dress-Company now offers a link to its sister site, that sells technology accessories like designer-name tablet and phone covers, activity trackers, smart watches and even smart glasses.

One-stop dress shopping
Helen Worswick, Founder of both and comments, “We are extremely enthusiastic about’s new collection and think that this was just the move needed to meet our audiences’ needs. From our sales figures and user-statistics we saw that women were interested in buying higher-end designer name dresses online and we needed merchants who could serve a more international audience, with reliable shipping abroad. As Dress-Company serves rather like a department store for dresses, we showcase several retailers on one site offering our audience both one-stop convenience, variety and inspiration. Of course within our revamped collection we have kept popular fashion lines, such as our vintage-inspired dresses and high-street names while adding accessories to help women to put together their look from one site.”

About currently showcases nearly 40.000 items in its online dress store and is constantly curating their collection and improving the site, to ensure that women can indeed find their perfect dress on the site.
Contact Information
Helen Worswick

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