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Sparkling Logic, Inc.

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Sparkling Logic, Inc. Selected Among 850 Companies to Join Plug and Play's Fintech Accelerator Program

Sunnyvale, CA, March 11, 2015 --( Sparkling Logic, a leading enterprise cloud/SaaS Prescriptive Analytics and Decision Management software provider has been selected from among 850 start-up applicants to participate in the Plug And Play’s three month FinTech Accelerator. The inaugural program will enable high-tech startups to explore business development, fund-raising and other strategic partnership opportunities. Plug And Play’s Fintech Accelerator partners include Citi Ventures, USAA, Capital One, Intuit, JCB and others.

"We are excited to have selected Sparkling Logic from 850 Fintech startups from around the world to participate in our program," said Scott Robinson, Plug And Play Fintech Founder and Director. “Prescriptive analytics is the next generation of analytics. It enables leading financial institutions to rapidly respond to risk challenges and to personalize their products based on the insights captured from their data and their business expertise.”

Sparkling Logic’s prescriptive analytics and decision management platform is used by financial institutions to rapidly detect and manage risks and fraud, custom tailor product and service offerings, and optimize complex decision models in critical processes such as loan origination and claims adjudication.

"We are honored to be have been chosen for the Plug And Play’s Fintech Accelerator," says Davorin Kuchan, CEO of Sparkling Logic. “Leading companies today use Sparkling Logic to reduce risks, fraud and security threats and to custom-tailor their products, services and pricing. Our Prescriptive Analytics platform allows financial institutions to leverage their historical data and expertise to improve their competitiveness and maximize profits. With Plug And Play, we look forward to partnering with additional financial institutions, banks, insurance companies and healthcare providers to solve emerging ‘big data enabled’ problems with Sparkling Logic.”

Additional Resources
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About Sparkling Logic
Sparkling Logic Inc., a California-based company, is the leading prescriptive analytics and decision management software provider. Sparkling Logic Cloud/SaaS analytics platform helps organizations catch fast-changing fraud and risk and personalize their offerings down to individual customers. Using Sparkling Logic, companies can extract business logic from their data and expertise, import, test and optimize analytics models and rapidly deploy the solutions using the industry’s most scalable platform. Learn more at

Sparkling Logic, Sparkling Logic SMARTS, RedPen and BluePen are trademarks of Sparkling Logic, Inc. in the United States and in other countries. Patents Pending.

About Plug And Play FinTech Accelerator
Plug and Play Fintech provides funding, mentorship and acceleration to startups and first-time entrepreneurs to help them bring to market the next disruptive solution for the growing worldwide economy. Our global network of mentors and advisors help startups further their product development and prepare them to present to Silicon Valley’s top investors. Learn more at
Contact Information
Sparkling Logic, Inc.
Davorin Kuchan
408 834 7002

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