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Novellini Group

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Novellini Restyles New Wellness Lines for the Bathroom World

The Italian brand takes research and innovation to the ISH with its new products.

Milan, Italy, March 20, 2015 --( The ISH in Frankfurt is the international stage chosen by Novellini to present its new bathroom Experience.

After the renewal of its brand identity, Novellini comes to Frankfurt for the first time with a new wellness recipe that mixes the brand’s historic values, which have established it as an international leader in the sector, with a new vision of the bathroom, focused on personal care.

The Mantua-based company takes with it all the tradition of Italian style and manufacturing and is own enterprising spirit, expressing ground-breaking technology in the production of shower enclosures and cubicles and bathtubs that are more and more design-oriented and respond to consumers’ growing demand for a new bathroom experience.

Comfort, convenience, top-grade materials - PVC-free, environment-friendly, antibacterial and antistatic - elegance and style - thanks to the input of two famous Italian designers, who have styled Novellini’s latest creations - underline the plus factors of the new articles from Novellini, confirming their exceptional value.

A stand in contemporary style, in line with the new corporate image and highlighting the brand’s compositional and design potential, provides the backdrop to the market launch of the new version of Revolution. Novellini renews its special system for replacing a bathtub with a shower with a minimum of masonry work and transforms it into a new way of reorganising space, which can now also contain a range of cabinets, produced by Iotti, for combination with the shower cubicle.

Space becomes modular and can be built up to individual needs: from the version with raised washing-machine compartment with laundry basket and detergent or towel cupboard to the option with washing-machine and dryer cupboard, and the version with utility tall unit.

The shower enclosure space features the resplendent Gala, the new product designed by Marco Pellici. Modern, functional design that emphasises the beauty of the large areas of 8 mm tempered safety glass and reflects immense attention to details, with the new, sinuously styled, cushioned closure lifting hinges and the elegant chromed metal handle. In addition to the version with wall-mounted trim, Gala is also available in the more modern personalisation with chromed metal brackets fixed to the wall, exceptionally adaptable to the various installation contexts and customers’ individual tastes.

The queen of the bathtubs is Diva, designed by Massimo Farinatti. Large and roomy, it comes in two versions: simple and elegant like the loveliest of leading ladies of days gone by, or sophisticated and contemporary, with an extremely quite-running airpool hydromassage system. The new Novellini bathtub’s offering is completed by side panelling in a variety of colours, side and central trays and a headrest, not to mention its own waterfall tap unit with shower head with progressive temperature control.

Last but not least is Eon, Novellini’s multifunction cubicle that combines the future with the past. Styled by Marco Pellici, this article adds outstanding design values to its high-tech features. The back panels are in acrylic resin, an extremely durable material resistant to heat and light which also has antibacterial properties, while the trims are in aluminium chromed by PVD (Physical Vapour Deposition) for a corrosion-proof durable finish, with absolutely no heavy metals such as hexavalent chromium and its compounds. The cubicle is in tempered safety glass. There is a wide range of equipment for this cubicle, which in the full optional version is complete with dorsal hydromassage, fixed shower head, steam sauna, emotional chromolight system and mp3 player.

Novellini Group
ISH Frankfurt – 10th - 14th March 2015.
Hall 3.0 | Stand C80
Contact Information
Francesca Turchi

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