Denver, CO, March 14, 2015 --(PR.com
)-- Today’s world is so digitally integrated that many people prefer to carry out all of their consumer research online, rather than turning to a phone book or newspaper ad. That includes people in need of appliance repair, which is why many appliance service providers are taking steps to improve their Web presence. The latest company to join this trend is Denver Appliance, which provides expert residential appliance repairs throughout Denver and the surrounding area. With help from the local online marketing specialists at Prospect Genius, Denver Appliance hopes to make the process of finding its site smooth and hassle-free for prospective customers.
According to the Pew Research Center’s Internet and American Life Project, as of 2013, approximately 85% of adults in the U.S. used the Internet. Aside from e-mail, one of the most popular ways people use the Web is to research businesses in their area that offer products and services they require, such as appliance repair. By making its site more visible and accessible, Denver Appliance has the chance to reach appliance owners who might not learn about the business through offline methods.
One of Prospect Genius’s primary marketing tactics is a process known as search engine optimization, or SEO. Prospect Genius is incorporating industry-specific keywords, such as “refrigerator repair” and “washing machine repair,” into Denver Appliance’s Web site, in order to help the business appear closer to the top of relevant results pages on Google, Yahoo!, and Bing. Studies have shown that sites in the top two or three search engine results get the most clicks following the search.
“We want to push Denver Appliance as close as possible to the top results listings for appliance service technicians in the Denver area,” states Matt Gallo, a Web marketing strategist with Prospect Genius. “Using SEO and other proven Internet advertising techniques, we’re aiming to increase traffic to Denver Appliance’s site, which can, in turn, broaden the business’s customer base.”
Denver Appliance is licensed, bonded, and insured for home appliance repair in and around Denver. The company offers washing machine repair, dryer repair, refrigerator repair, and other appliance repair services.