Plumbing Service in San Jose, CA, Adopts New Web Marketing Tactics to Target Local Residents

San Jose, CA, March 14, 2015 --(PR.com)-- For home- and business owners in and around San Jose, it should soon be easier to find a skilled and knowledgeable plumbing contractor to assist with trenchless sewer line replacement and other plumbing services. Locally based business Freedom Underground Plumbing, which has more than 13 years of plumbing service experience, is teaming up with the online marketing specialists at Prospect Genius to enhance its Web site’s visibility and accessibility. By adopting tried-and-true Internet advertising practices, Freedom Underground Plumbing hopes to broaden its customer base in the San Jose area.

In 2013, Yodle reported that only 52% of small and medium businesses (SMBs) nationwide maintained a business Web site. Freedom Underground Plumbing not only already operates its own site, but is now also taking steps to make that site a more effective marketing tool. This should give the business a leg up over other plumbing services in the greater San Jose area. Going forward, people seeking septic abatements, trenchless water line replacement, and other plumbing contractor services should have an easier time finding Freedom Underground Plumbing online.

Prospect Genius is using a variety of Web marketing techniques to ensure that Freedom Underground Plumbing is prominent online. One major goal is to help the site perform better on relevant search engine results pages on Google, Yahoo!, and Bing. The closer a site is to the top of the results page, the more likely the searcher is to view it as a reliable source, and thus click the link.

“We want to help businesses like Freedom Underground Plumbing better serve their local communities, using tactics like search engine optimization,” explains Matt Gallo, a senior Internet advertising specialist with Prospect Genius. “When people search the Web for a plumber in San Jose, we want to make sure they come across Freedom Underground Plumbing’s site and can consider everything the business has to offer before making their final hiring decision.”

Freedom Underground Plumbing is licensed, bonded, and insured to provide plumbing service throughout San Jose and the surrounding area. The company specializes in trenchless plumbing techniques.