Digital Marketing Company IMN to Attend CUNA’s 2015 Marketing and Business Development Council Conference

IMN’s Loyalty Driver Can Help Credit Unions Meet Community and Compliance Expectations

Waltham, MA, March 18, 2015 --( Digital marketing company IMN (iMakeNews Inc.) will exhibit at the Credit Union National Association’s (CUNA) 2015 Marketing and Business Development Council Conference, March 25-28, in Las Vegas.

Visit the IMN booth at CUNA to chat with an IMN representative to learn more about how IMN’s email newsletter service can help credit unions develop better relationships with their communities and adhere to compliance standards.

IMN’s Loyalty Driver® for Credit Unions helps establish the organization as a trusted, valuable resource for members. Loyalty Driver is a branded email newsletter service that makes it easy for credit union marketers to manage and distribute professionally written, engaging, and relevant content to members that also meets regulatory and compliance standards.

“Trying to match members’ expectations with compliance demands can overwhelm marketers in their content creation,” said Rick Kerr, vice president and general manager, IMN. “Marketing teams, especially the small ones, may not try anything beyond marketing ‘quick hits’ and campaigns. We look forward to sharing proven digital marketing strategies at CUNA to help credit union marketers connect with members and meet compliance standards more easily.”

The 2014 Content Marketing Survey from IMN revealed more than half of banking and financial services marketers worry about trademark, copyright and citation issues with the content they produce. They also focus more on email blasts to send one message quickly, instead of using marketing strategies that can build better, more profitable relationships with members.

For more information about IMN’s Loyalty Driver, visit
iMakeNews Inc.
Loretta Good