Pittsburgh, PA, March 18, 2015 --(PR.com
)-- On April 21st, Google will unleash an algorithm update they hope will push website owners to adopt mobile friendly design. More and more people are using their mobile devices to get online these days. According to Affordable Net Marketing’s Brian Cosgrove, “Mobile users right now account for up to 30 to 40% of any given website’s traffic and this trend is only going to rise. Google wants to see more websites optimized to improve the mobile user’s experience.”
Websites built even just a few years ago were designed for larger screen sizes and resolutions – resulting in a less than stellar user experience for anyone accessing them from an iPhone, Android, or any other mobile device.
According to Cosgrove, “If your website is too difficult for a mobile user to read the text or navigate, they won’t spend much time there. Chances are a competitor of yours has already optimized their site for mobile users and they’ll go there.”
Google, noticing mobile users were quickly fleeing from sites the search engine led them to, recently started to identify which sites in mobile search results were mobile friendly. By expanding the use of mobile-friendliness as a ranking factor, Google intends to provide mobile users with the best and most relevant search results optimized for their devices.
"It’s hard to predict how much traffic a site that doesn’t embrace responsive mobile-friendly design by April 21s will lose," says Cosgrove. “Initially it may not be that noticeable. A lot of sites not labeled 'mobile friendly' in mobile search results are likely already losing traffic from decreased click-through rates. But less visibility in mobile searches on top of that will mean even less traffic to your site and even more traffic to mobile-friendly competitors now ranked ahead of you.”
Another thing that alarms Cosgrove is the fact that Google has never given a two-month warning that an algorithm change is coming or alerted to a significant impact on search results.
While many businesses right now are on the receiving end of cold calls from digital marketing agencies and web developers trying to sell them a complete mobile friendly site redesign, Cosgrove is quick to warn business owners to not be scared into spending an excessive amount of money.
“Yes, it’s best to make your site mobile-friendly and responsive to a range of devices and screen resolutions as soon as possible, but the truth is, in most cases, just some tweaks to your existing website can provide your visitors with the best mobile experience. Once we analyze your site, we can often do this for less than $500,” Cosgrove states.
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