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South Bend’s Lunkerville Wins 2015 Telly Award

Second Win for the Show That Features “Real People with Real Fish Stories”

New York, NY, March 19, 2015 --( The internationally syndicated television show “South Bend’s Lunkerville” was awarded a 2015 Telly for Outstanding Achievement in Sports Television Programming. This is the second Telly Award for the series over its 11 years of weekly broadcast, adding to its prior accolades, which include a 2012 Emmy nomination, a 2009 Cine Golden Eagle award and five Sportsman Channel awards for Viewer Favorite On-Camera Personality, Best Freshwater Fishing Episode and three consecutive years of Viewer Favorite Fishing show.

“We sincerely appreciate this honor by the Silver Telly Council,” says Michael de Avila (aka Mike D), host and creator of “South Bend’s Lunkerville.” “It’s a wonderful thing to continue to be appreciated by our peers for our vision of how fresh and entertaining a fishing show can be, without making the sport look expensive and intimidating.”

“It’s gratifying to see Mike D and his creative team recognized in this way, especially because of his unique filmic portrayal of the idea that fishing can be easy, affordable and fun for everyone -- even folks who have never picked up a rod and reel before. That’s a key South Bend® brand message as well, and why our partnership is such a natural and strong fit,” adds Greg Holmes, Director of Retail Marketing for Big Game International, parent company of South Bend. “We look forward to sharing the great news with our retail partners throughout North America.”

With nearly 12,000 entries from 50 United States as well as other countries, the Telly Awards are highly competitive, and receiving one is a significant merit. “The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards. “South Bend’s Lunkerville’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

About South Bend’s Lunkerville
When Indie film director Michael de Avila hooked his passion for story telling onto his love of fishing, he spawned the reality television show “Lunkerville.” While other fishing shows rely on fast-paced, pro-tournament competition and expert hosts, Lunkerville's Mike D casts his line at everyday recreational anglers. Traveling to their secret spots and sharing their special techniques, he makes them the expert stars of the day. In his signature laid-back manner, Mike D reels in the camaraderie, the fun and the fish. Shot with his filmmaker's eye and touch, every episode is treated as a short documentary film. In 2012, Lunkerville partnered with South Bend, a leader in affordable fishing tackle, to further reinforce the show's commitment to promoting “real people with real fish stories”. “South Bend’s Lunkerville” is a production of Rockville Pictures Inc. For more information, visit

About The Telly Awards

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judge the competition, upholding the historical standard of excellence that Telly represents. For more information, visit

About South Bend

South Bend, a Big Game International brand, has devoted more than a hundred years to creating products that let families and fishing enthusiasts experience the simple joy of fishing, at prices they can afford. Since 1906, South Bend has been a leader in the industry and is best known for offering quality products at an exceptional value to make fishing easy and fun for today's active families and anglers of all ages and skill levels. All South Bend products are designed to reflect its singular heritage: Quality Tackle Since 1906. Today, South Bend continues to offer a comprehensive line of fishing equipment and accessories that anglers and their families can trust and enjoy for many years. For more information about South Bend, please visit For more information about Big Game International, visit
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