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Dallas Pets Alive! Renames Shelter Dogs After Trending News to Drive Adoptions

Dallas, TX, March 23, 2015 --( Dallas Pets Alive! (DPA!), creators of the viral sensation #muttbombing, launches Adoptable Trends, the second phase of their digital communications platform using search and social media.

The idea of the campaign is to rename dogs after trending topics, capitalizing on these social trends to help save rescue pets. Adoptable Trends aims to leverage the attention each trend gets online for those pets that need it most: shelter dogs.

Recently, German Shepherd Sadie was named after the Internet controversial post “What Color Is This Dress” and young Zack, a male American Pit Bull Terrier, is now “March Madness.”

“Dallas Pets Alive believes that creative approaches to marketing our adoptable pets is critical to finding them forever homes. The Adoptable Trends campaign aims to make adopting a rescue animal trendy,” says DPA! Executive Director Leslie Sans.

Every year in the U.S., 6 to 8 million dogs and cats end up in shelters but only half of them are lucky to be adopted. DPA! is a non-profit organization dedicated to promoting and providing the resources needed to eliminate the killing of companion animals. You can learn more about the new campaign at and join the conversation at #adoptabletrends and on Instagram.

Adoptable Trends is a fun campaign created by full-service marketing agency Dieste, Inc. in collaboration with Letca Films, Personal Music and Standing Dog.
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dieste inc
Carla Eboli

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