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AMPL Labs Closes Successful Indiegogo Campaign, Meeting Over 190% of Its Goal


The award-winning SmartBackpack will now move into production with preorders on the AMPL Labs website starting March 2015

San Diego, CA, March 22, 2015 --(PR.com)-- AMPL Labs, a tech startup dedicated to empowering consumers with innovative solutions that make mobile life easier, announces the close of its Indiegogo crowdfunding campaign for its first product, the AMPL SmartBackpack. The campaign closed after 45 days and raised $240,131 with 711 backers from 42 countries. Beginning next week, AMPL Labs will be offering preorders of the SmartBackpack via its website, www.ampl-labs.com. With an initial goal of $125,000, which was reached in four days, and surpassing multiple stretch goals, the SmartBackpack will be offered in two colors.

The SmartBackpack is an intelligent mobile charging system that can power portable electronic devices such as smartphones, tablets — even laptops — while protecting them with a shock-absorbing core and rain-resistant coating. The backpack is equipped with six USB connectors, an internal 18.5 watt-hour (Wh) battery, and supports up to three optional modular SmartBatteries for additional phones, tablets, and laptops. Its SmartSensors communicate battery levels, internal temperatures and more to the AMPL mobile app, giving consumers the ability to monitor and control charging inside the bag without having to open a zipper.

AMPL Labs officially unveiled the SmartBackpack in January 2015 at the 2015 Consumer Electronics Show in Las Vegas, achieving Honoree status in two Innovation Award categories.

“We are so proud of what we’ve created, and are happy to see that the Indiegogo campaign was so well received,” says Mike Patton, co-founder of AMPL Labs. “This successful campaign will take the SmartBackpack to the next level, allowing us to complete additional product development, field testing and finance the costs of ramping-up production.”

AMPL Labs will begin taking preorders via the AMPL Labs website starting in next week, and will remain InDemand on Indiegogo during the preorder period. Set to begin shipping in September 2015, the SmartBackpack will be available for $240 via preorder, 20% below retail cost. Once the SmartBackpack has shipped to Indiegogo backers and preorders have been filled, the site will remain live and retail price will be set at $299. AMPL Labs has begun work on other form factors of the SmartBag and plans to feature new products via the website as well.

For more information about AMPL Labs, please visit: www.ampl-labs.com

About AMPL Labs

AMPL Labs is a seed-stage startup based in San Diego dedicated to empowering consumers with innovative solutions that make mobile life easier. Designed by a team of ex-Sony engineers, product designers and marketers, AMPL Labs is committed to bringing to market smart products that deliver remarkably satisfying user experiences.

The winner of two 2015 CES Innovation Awards and three additional “Best Of” awards at the show, the AMPL SmartBackpack is AMPL Labs' first product to market. The SmartBackpack is an intelligent mobile charging system that can power portable electronic devices such as smartphones, tablets and even laptops, while protecting them with a shock-absorbing core and rain-resistant coating. AMPL Labs has begun work on other form factors of the SmartBag and plans to feature new products once additional product development and field testing is complete.

For more information about AMPL Labs, please visit: www.ampl-labs.com
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BAM Communications
Emily Webb
858.729.8483
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