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Continuing to Reinvent Product Data Management and Exchange, Shotfarm Announces New Suite of Features

Product Content Network’s New Offerings Meet Ecommerce Industry Demands for Speed, Simplicity and Efficiency

Chicago, IL, March 25, 2015 --( Shotfarm, a revolutionary, cloud-based product content network serving the ecommerce industry, today announced a new suite of features and upgrades that simplifies how product data is managed and shared. The latest release, Shotfarm 3, is the company’s largest since the platform launched in 2010.

Enhancements include a complete makeover of the Shotfarm user interface, which is now more streamlined and intuitive. New features have been designed to:
· Improve and accelerate individual workflows
· Overcome supply chain inefficiencies and errors
· Speed time to market

Multiple teams within an organization can now drag and drop spreadsheets into an updated data management interface, where spreadsheets can be combined to maintain a “Virtual Product Master.” At any point within a company’s workflow, assets can also be dropped into the retooled asset management interface and instantly integrated with Virtual Product Master data.

Powerful search capabilities allow retailers to conduct bulk Universal Product Code (UPC) and Model Number searches of now up to 10,000 items simultaneously with split second results. Product data and assets can be exported, downloaded in the desired format, and shared with one click.

“It’s shocking how much the data management needs of various industries have changed in just a few years,” said Shotfarm CEO Mike Lapchick. “Shotfarm 3 is not only a direct response to today’s needs, but one that will allow us to easily to evolve with the market.”

Shotfarm is a centralized, end-to-end product content network that provides ecommerce organizations with free, core features and a number of premium upgrades that enable efficient product data management and exchange. The platform serves all industries equally, including general retail, consumer packaged goods, healthcare, automotive, hardlines, consumer electronics, industrial, and maintenance, repair and operations (MRO).

“As opposed to some companies we have dealt with that are ‘all hat, no cattle,’ getting a feed working on Shotfarm in three minutes was pretty exciting,” said President Mike Massey. “It couldn’t be any easier to use.”

Shotfarm seamlessly integrates with any system, including legacy and custom platforms, to provide a direct source of data that is accurate, complete and up to date. To learn more about Shotfarm or request a demo, please visit

About Shotfarm
Shotfarm’s Product Content Network is the first truly centralized, end-to-end solution for the management and exchange of product information that meets the demands of the entire ecommerce industry. Free and simple core functionality combined with a suite of affordable and powerful upgrade options make Shotfarm instantly useful and infinitely scalable. One system, thousands of retailers and manufacturers. Since its public release in 2010, company and brand adoption of the platform has topped 9,000 and continues to double each year.

Annette Vacval
Community Marketing Manager, Shotfarm LLC
(312) 239- 0823
Contact Information
Shotfarm, LLC
Mike Lapchick

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