Oniix Publishes Hit Mobile Game Tap Titans in China

Oniix has published a localized version of Game Hive’s role-playing game Tap Titans on the Chinese market, available now on Android with an iOS release scheduled for April 1.

Boston, MA, March 26, 2015 --(PR.com)-- After a soft launch on the 360 Mobile Assistant app store that has reached over 1 million downloads, Tap Titans is available across the top Chinese app stores, including the Xiaomi App Store, Tencent Myapp, and Wandoujia.

Mark Wang, Game Hive's CEO, said, “China is a big opportunity for Tap Titans, we are very excited to break into this market with Oniix.”

“We are thrilled to work with such an impressive studio and title,” said Oniix’s Head of Publishing Everett Wallace, “Tap Titans is an excellent fit for China: it’s a fast-paced and addictive game that has great potential for a long-term and multi-faceted localization approach.”

Wallace added: “Seeing as Android accounts for a substantial share of mobile gaming revenue, games need to be on Android to reap the benefits of the Chinese market. However, since developers aren’t able to collect revenue through Google Play in China, it’s crucial to publish on local third-party app stores.”

Different elements of the original game were modified in order to fit the market and gamer preferences, including visuals, user interface and monetization. The game will be regularly updated with new content and game modes that are further localized for China. The original launch on 360 Mobile Assistant coincided with the Chinese New Year and was featured as a “Best New Game.”

About Oniix: Headquartered in Boston and with offices in Shanghai, Oniix brings Western mobile games into China. Our current partners include Game Hive, Dedalord and Melesta Games. With a focus on dedication to partners and transparent communication, we are committed to handling 100% of the work so that high-quality Western games can thrive in China.


About Game Hive: Founded in 2009, Game Hive is the leading developer of mobile games for iOS and Android, with more than 100 million total downloads to date. Every day, more than a million players enjoy Game Hives’ games in 15 languages in 100 countries.

Maggie Nazarenus