Lake Orion, MI, April 08, 2015 --(PR.com
)-- Leading SEO company Web Development Goals, LLC now provides high-value services and effective internet marketing strategies for law practices specializing in Personal Injury Law, Family Law, and Bankruptcy. Among these offerings is the use of Google AdWords, a powerful tool that is very effective in lead generation and tracking results. As opposed to traditional methods of advertising like interruption marketing and cold calling, Google AdWords uses a more targeted approach that can help aim law firms towards those who really need legal assistance.
Google AdWords is an advanced advertising platform that automatically places paid advertisements at the top of the first page, based on a number of specific keyword combinations. The advertisements are ranked based on their Quality Scores; this means that advertisements with higher Quality Scores have improved ad positions, and thus better chances of attracting new clients. Google AdWords also offers its users the ability to track the progress and efficiency of the advertisement by calculating data based on clicks, leads, and new clients retained.
In order to obtain good rankings and improved AdWords conversions, Web Development Goals uses tested online marketing strategies like routing traffic from the advertisement to a landing page instead of the main website. A high-converting landing page is a standalone web page that is designed to encourage the individuals who clicked on the ad to contact the law practice directly. Also, since it does not contain too much information, such a page limits the options of potential clients while gathering measurable data.
Using Google AdWords is just one of the many tools law practices need to use to succeed. Paired with effective SEO strategies like content marketing, web development, retargeting, and social media optimization, businesses can reach their target markets more effectively.
For more information on how AdWords and other SEO services can help your law practice, visit www.WebDevelopmentGoals.com.
About Web Development Goals, LLC
The business is a trusted full-service SEO company that uses the latest cutting-edge strategies in internet marketing to help clients dominate their respective markets. The firm provides affordable services throughout the United States, specializing in developing online marketing strategies for a wide range of industries. Services include SEO, SMO, branding optimization, local buzz, web design, and online reputation management.