New Breed of Software Developer, KENOVA Technologies, Receives Top Business Award from Idea Cafe
One Size Does not Fit All -- Especially for High Tech Startups
Sparta, NJ, April 09, 2015 --(PR.com)-- Idea Café recognized KENOVA Technologies LLC, a software development and early stage business consultant (http://www.KENOVAtech.com), as a Top Business providing specialized software development services for high tech startups and other business ventures.
"We are thrilled to receive the honor," said James Naylor, president and CEO of KENOVA Technologies, about the Top Business pick by Idea Café. "We hope this gets the word out about what we're trying to do for people looking to begin a startup. You see, we help the startup build a business and marketing strategy and then build and adapt the software to achieve these strategies. We also often assume the position as the ‘anchor investor’."
Naylor explained that most companies that build software for startups don't understand the lifecycle of a product or concept of targeting the early adopter with the minimum viable product. “What ends up happening is too much money and time is spent building the wrong product before finding out what the mainstream market really wants. Unfortunately the startup CEO usually doesn't realize this until it's too late.”
Naylor continued, “We're experiencing an explosion of software applications (web-desktop, tablet and mobile) from Silicon Alley to Silicon Valley. Some of these apps will be wildly successful with the founder exiting for millions, but most will evaporate and disappear without a trace, because they solved a problem too few people cared about. Many high tech failures occur because of the lack of experience, knowledge and understanding of how important market research, market need, and marketing is to achieve success,” said Naylor.
This phenomenon has become all too common in the high tech arena, Naylor noted, with numbers like nine out of 10 startups failing. Early stage investors refer to the “tenfer”, in that one in ten investments are considered successful.
“Most importantly, there’s a debate about whether an entrepreneur should write a business plan or not. Our answer to that question is not whether a business plan should be written, but what form it should be in, which is dictated by the target audience. To help entrepreneurs, KENOVA has developed a one-page business plan model called Bizignite (http://www.Bizignite.co) which provides a straightforward guide for determining the viability of an entrepreneur’s idea, as well as for clearly and effectively sharing their vision and business plan with partners, investors and other stakeholders.”
About KENOVA Technologies, LLC
KENOVA provides a unique blend of software development and business services for entrepreneurs, startups and established businesses. Unlike traditional software developers that focus only on IT operations, KENOVA offers a depth and vision of business expertise to look over your business concept / idea to facilitate, connect and craft software technologies in perfect harmony with marketing and sales strategies. KENOVA employs customized and forward-thinking methodologies to address your needs and help your business vision come to life. Visit http://www.KENOVAtech.com for more information.
"We are thrilled to receive the honor," said James Naylor, president and CEO of KENOVA Technologies, about the Top Business pick by Idea Café. "We hope this gets the word out about what we're trying to do for people looking to begin a startup. You see, we help the startup build a business and marketing strategy and then build and adapt the software to achieve these strategies. We also often assume the position as the ‘anchor investor’."
Naylor explained that most companies that build software for startups don't understand the lifecycle of a product or concept of targeting the early adopter with the minimum viable product. “What ends up happening is too much money and time is spent building the wrong product before finding out what the mainstream market really wants. Unfortunately the startup CEO usually doesn't realize this until it's too late.”
Naylor continued, “We're experiencing an explosion of software applications (web-desktop, tablet and mobile) from Silicon Alley to Silicon Valley. Some of these apps will be wildly successful with the founder exiting for millions, but most will evaporate and disappear without a trace, because they solved a problem too few people cared about. Many high tech failures occur because of the lack of experience, knowledge and understanding of how important market research, market need, and marketing is to achieve success,” said Naylor.
This phenomenon has become all too common in the high tech arena, Naylor noted, with numbers like nine out of 10 startups failing. Early stage investors refer to the “tenfer”, in that one in ten investments are considered successful.
“Most importantly, there’s a debate about whether an entrepreneur should write a business plan or not. Our answer to that question is not whether a business plan should be written, but what form it should be in, which is dictated by the target audience. To help entrepreneurs, KENOVA has developed a one-page business plan model called Bizignite (http://www.Bizignite.co) which provides a straightforward guide for determining the viability of an entrepreneur’s idea, as well as for clearly and effectively sharing their vision and business plan with partners, investors and other stakeholders.”
About KENOVA Technologies, LLC
KENOVA provides a unique blend of software development and business services for entrepreneurs, startups and established businesses. Unlike traditional software developers that focus only on IT operations, KENOVA offers a depth and vision of business expertise to look over your business concept / idea to facilitate, connect and craft software technologies in perfect harmony with marketing and sales strategies. KENOVA employs customized and forward-thinking methodologies to address your needs and help your business vision come to life. Visit http://www.KENOVAtech.com for more information.
Contact
KENOVA Technologies, LLC
James Naylor
973-459-4714
www.kenovatech.com
James Naylor
973-459-4714
www.kenovatech.com
Contact
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