Buffalo Hunter Enters the Competitive Luxury Lifestyle Sector

The online luxury and lifestyle sector has a new player in Buffalo Hunter, a luxury lifestyle magazine recently launched in Australia.

Sydney, Australia, April 12, 2015 --(PR.com)-- Buffalohunter.com.au is an online lifestyle magazine, providing style advice and luxury products for those looking to create their ultimate lifestyle. Daily articles, interviews and advice posts cover all areas of modern and stylish living including current fashion trends, travel advice, personal style tips and home décor. Buffalo Hunter is finding its feet quickly in the fast moving luxury and lifestyle sectors with plans to expand both its current product range and the level of editorial content being produced in the coming months. The magazine is the brain child of ex fashion retailer Martha Vagenas and co-founder Paul Gilbert and since its launch in early February of 2015 the magazine has built a solid social media following focusing on instagram and Twitter as key engagement channels. While new brands and content continue to come on board the store already hosts products from leading designers such as milliner Nerida Winter and home wears designer Edward Li. The store also includes a wide range of products from leading lifestyle brands that include Chappelli, Triwa, Void and Cafe Lighting. Founder and editor, Martha Vagenas, states, “The magazine and online store was born out of the idea that today's consumer is looking for more than just fashion related advice when it comes to consuming content or purchasing products online. Buffalo Hunter allows consumers to read about and shop for all areas of their life in the one location, be it how to decorate their homes, how to travel in style or what hairstyle to choose, the idea is that you can shop a complete lifestyle rather than a single brand, product or fashion trend.” The online magazine and store looks to attract both men and women, seeing itself as an aspirational location for those in the middle to affluent income bracket, with a direct focus on topics and products that relate to a classic sense of style. Co-founder Paul Gilbert said “We want people to come to www.buffalohunter.com.au because they either understand or want to learn more about living with a sense of style. Fashion trends may come and go but having a sense of personal style in everything you do is built up over time and it’s something that stays with you. I hope that Buffalo Hunter can inspire our readers with unique stories while also providing them with the inspiration to live an ultimate lifestyle.” The future of the luxury and lifestyle space online is being carved out by many new arrivals and Buffalo Hunter may well have a place in the mix as a provider of luxury lifestyle products and advice.
Buffalo Hunter
Paul Gilbert