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The Container Store Chairman and CEO Kip Tindell Announces Breakthrough National Product Launch on The CEO Show with Robert Reiss

Ridgefield, CT, November 22, 2007 --( Kip Tindell, Chairman and CEO of The Container Store, the nation’s original and leading retailer of storage and organization products, is interviewed on the CEO Show with Robert Reiss at 9pm Eastern Standard Time on November 25, 2007 to discuss the unique business model of The Container Store and the launch of the retailer’s new elfa® Freestanding product line.

elfa® Freestanding is the next generation of the elfa line, which for years has been America’s leading home shelving organization system and The Container Store’s best-selling product. According to Tindell, “elfa freestanding will enable people to now use the elfa organization system as a freestanding, completely customized organization solution. This is among the three largest product launches in our company’s 29 year history and we are thrilled to discuss the launch with Robert Reiss as the CEO Show’s philosophy is consistent with our business beliefs.”

The interview was recorded at The Container Store in New York City at Lexington Avenue and 58th Street in front of the new elfa Freestanding displays, amidst an audience of holiday shoppers.

Reiss asks about the corporate culture, where The Container Store is the only retailer to have been selected #1 on Fortune Magazine’s annual list of “Best Companies to Work for in America.” The retailer landed at the top of the list for two consecutive years and has been included near the top for the past eight years. Tindell explains The Container Store’s, ‘one equals three’ hiring philosophy about only recruiting the star performers who actually do the work of three and will fit in the culture of intense customer care and focus.

Tindell continues by discussing the comprehensive 241 training hours per employee within the first year alone – compared to the industry standard of 7 hours. This has helped build the culture where, as Tindell puts it, “We’ve made architects out of salespeople.” Tindell then talks about the organization’s communication equals leadership philosophy. The result is an experience where customers are so excited about the solutions that, in Tindell’s words, “the customers do a little dance every time they open the doors to their organized closet, pantry, etc.”

The Container Store was founded in 1978 in Dallas and has grown on average 15 to 20% annually, now featuring 41 stores nationwide. Its unique business model has been featured in leading books such as Leonard Berry’s “Discovering the Soul of Service”.

Directly following the interview with Tindell, Reiss will interview William Lauder, CEO of The Estee Lauder Companies. The CEO Show, is the only nationally syndicated radio show where CEOs who have reinvented industry through extraordinary service talk in depth about their unique business models.

To locate local radio stations or hear the interview podcast, visit

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Reissource, LLC
Robert Reiss
Cell phone: 203-894-9400

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