Shift4 Supports “Retail Realm Essentials™ Powered by Microsoft Dynamics” for Small & Midsize Retail Businesses

Shift4 Brings Tokenization, Encryption, and EMV Support to SMBs Running the New Realm Essentials™ Product.

Napa, CA, April 17, 2015 --( The eagerly awaited Retail Realm Essentials™ solution, the latest addition to the Microsoft Dynamics stable of products for the retail sector, is now available to end users. This retail management product, which is receiving high praise from early adopters, brings a simplified version of Microsoft’s powerful Dynamics AX product to small and midsize retail organizations. Shift4 Corporation, provider of the world’s largest independent payment gateway, is pleased to announce full support for this new product, effective immediately.

Small and midsize businesses (SMBs) that adopt Retail Realm Essentials will have the option to use Shift4’s DOLLARS ON THE NET® payment gateway to provide fast, reliable, and secure processing of credit, debit, and gift cards. Shift4 will also provide these small and midsize retailers with the same industry-leading security and reliability that Shift4 provides to some of the nation’s premier retail organizations.

Historically, SMBs have struggled when it comes to securing card data; they simply haven’t had the resources and specialized skills necessary to completely secure their environments. But this integration changes that.

“With our full integration to Retail Realm Essentials, small retail organizations can now almost completely eliminate card data from their environments,” said Shift4 CEO Dave Oder. “This means their annual PCI assessments will be simplified and – more importantly – they will be protected from the rash of breaches that is currently plaguing our industry.”

By layering point-to-point encryption (P2PE) and Shift4’s TrueTokenization®, the industry’s most mature tokenization solution, retailers can ensure that sensitive card data never gets past the swipe device and into their point-of-sale or network environment. Shift4’s solution also provides support for both U.S. and Canadian EMV (chip cards), as well as mobile, e-commerce, and mail-order/telephone-order transactions.

In addition to top-tier security, Shift4’s DOLLARS ON THE NET also provides advanced fraud controls, pre- and post-settlement auditing and reporting capabilities that help merchants avoid fines and downgrades by preventing erroneous transactions, and complete bank and processor neutrality to ensure retailers are free to shop around for the best rates without fear of losing their transaction data.

This integration is made possible thanks to Shift4’s strong partnership with Retail Realm, Microsoft’s global distribution partner for the new solution.

“Retail Realm is thrilled to have been able to work with Shift4, once again, to provide seamless integration to their secure payment gateway for the new Retail Realm Essentials product,” commented Afshin Alikhani, Chairman of Retail Realm. “We had already collaborated with Shift4 to ensure safe and secure payment capabilities for the full Microsoft Dynamics AX for Retail product.”

“Certainly, with the shift in EMV liability to merchants imminent in the U.S., we were keen to ensure that this new solution could be delivered, out of the box, ready to handle the latest compliance issues,” Alikhani added.

Retailers interested in Retail Realm Essentials™ should email Retail Realm at for more information, in the first instance, and a Partner Account Manager for their area will follow up.

Shift4 will be present, both as Sponsor and Exhibitor, at this month’s annual Retail Realm Technology Conference at the Four Seasons Hotel in Las Vegas, 25-27 April.

About Shift4 Corporation
Shift4 Corporation makes it simple for merchants across all industries to securely process credit, debit, and gift card transactions. With connections to nearly every bank and processor in North America and integrations to hundreds of PMS/POS systems, Shift4’s DOLLARS ON THE NET® is the world’s largest independent payment gateway. Shift4 provides pre- and post-settlement auditing capabilities, fraud prevention tools, support for emerging technologies like EMV and mobile payments, and security solutions such as TrueTokenization® and P2PE, which drastically simplify PCI compliance. Shift4 is a proud merchant advocate, maintaining complete bank and processor neutrality to ensure that their customers have the freedom to switch banks and processors as needed. For more information, visit

Media Contacts
Nathan Casper
Shift4 Corporation
702.597.2480 ext 43307

Michael Salmassian
Nadel Phelan, Inc.
Retail Realm
Authumn Wiltshire