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Model Launcher CEO Bill Staniford Brings Online Modeling Contest Into the Digital Age

Social Media is Changing Traditional Beauty Standards for Models.

Miami, FL, April 19, 2015 --( Online Modeling Contest, Model Launcher is looking to the future, bringing modeling into the digital age ( With social media and blogs becoming an increasingly relevant part of the fashion industry, CEO Bill Staniford recognizes the importance of looking for differing physical attributes in models now that the runway is taking a backseat to online features and videos, as well as social media such as Instagram, Twitter, Facebook, and Pinterest.

“We’re living in age where everything is becoming digitized. Many young designers are creating fashion shows that only take place only online and through social media. Audiences are often viewing runway presentations or images of models via Instagram. This transition from physical to virtual viewing changes the types of women and men that set the standard for beauty. Glamour, confidence, uniqueness and sex appeal are becoming more important than height or weight, as the necessity to be photogenic increases,” states Model Launcher CEO Bill Staniford.

Social Media presence is also becoming increasingly important in the popularity of models. For example, model Cara Delevingne, often referred to as the next Kate Moss, has positioned herself as both a supermodel and social media icon by maintaining an active and interesting Instagram account that allows followers to view glimpses of not only her career achievements, but her everyday life as well. Though only 5’8”, Delevingne’s upbeat personality as well as her distinctive features have led her to massive success.

“Today’s models and social media stars are wearing clothes for pictures rather than posing for an audience,” continues Staniford. “Celebrities such as Kim Kardashian are setting the trends virtually, and their distinct looks vary from the traditional. People viewing social media want to see someone more relatable, whose look varies from that of a standard runway model.”

For more information on Model Launcher please visit Inquiring media please email or call 1.877.841.7244.

About Model Launcher LLC
Established in June 2012, Model Launcher LLC, is a unique website featuring monthly modeling contests which identify talented amateur models via a unique public voting process. Models submit their themed photos and enter to win a trip to Miami Beach where they will stay at a luxury hotel, participate in a professional photo shoot, and receive Model Launcher PR Firm support to assist them in launching their modeling careers. They will also have the opportunity to either be featured in a fashion publication or have a cameo in a music video or independent film. Model Launcher’s current contests allow the winners to receive publication in Ocean Drive Magazine or a feature role in a music video with new recording artist Gallo. The website is the brainchild of Bill Staniford, largely known for his previous role as Chief Executive Officer of, a website which aggregates real estate data and listings from hundreds of public and proprietary sources into an easy-to-use yet comprehensive property research website covering a dozen major markets. Staniford is no stranger to online engagement, and he also has extreme ties to the arts. For more information please visit
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Beautiful Planning Marketing & PR
Eliza Osborn

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