Conroe, TX, April 22, 2015 --(PR.com
)-- In today’s digital climate, many consumers prefer to browse the Web on their mobile devices, rather than switching to a desktop computer. That’s why it’s so important for a small business to create a mobile version of its Web site. The latest company to join the trend is Conroe-based appliance repair company Just Right Appliances, which serves homeowners throughout the region. With help from the online advertising specialists at Prospect Genius, Just Right Appliances should soon be able to connect with even more appliance owners who need reliable and affordable appliance repair.
As of January 2014, 58% of American adults had a smartphone, according to the Pew Research Center’s Mobile Technology Fact Sheet. Those users tend to turn to their mobile device first when researching local businesses offering products and services they require. By creating a mobile version of its Web site, Just Right Appliances can avoid the frustrating formatting issues that can result from attempting to view a desktop-only site on a mobile platform. The easier it is for customers to access information about Just Right Appliances at a glance, the more likely they are to contact the company for their appliance repair needs.
The new mobile site is just one aspect of Prospect Genius’s overall Internet marketing strategy on Just Right Appliances’ behalf. Prospect Genius is also implementing search engine optimization (SEO) to ensure that search engine queries using terms like “refrigerator repair,” “dishwasher repair,” and “washing machine repair” lead to Just Right Appliances’ Web site. Improved online visibility, especially on search engine results pages, can help a small business broaden its customer base.
“Smartphone and tablet owners are accustomed to the convenience of browsing the Web wherever they are,” explains Matt Gallo, a senior Internet advertising specialist with Prospect Genius. “Our efforts for Just Right Appliances, including mobile site creation, should make the process of finding the company on any device—desktop or mobile—smooth and hassle-free.”
Just Right Appliances offers refrigerator repair, washing machine repair, dryer repair, and other appliance repairs throughout Conroe and the surrounding area. The business is licensed and insured, and its technicians have more than 20 years of experience.